google-analytics-4-method-conversion-report-tag-insight-5
Posted: Mon Jan 20, 2025 6:33 am
google-analytics-4-metho cuba b2b leads d-configure event parameters-3
Event parameters are additional criteria for logging events. They give you more detail to help you understand your data. But just like setting up the event itself, you should choose wisely which parameters you want to track. Consider which information is most relevant to your business goals.
Track conversions with events instead of goals
Back in the good old days of Universal Analytics, you could set goals for your website. Google then tracks conversions against these goals.
GA4 is based on events, not goals. So when you want to track a conversion, you have to generate a new event and mark it as a conversion so that GA4 recognizes it.
google-analytics-4-method-tracking-conversion-4
For example, let's say you want users to sign up for a free trial. There are two conversions in this process: first, the micro conversion of clicking on the login page; second, the macro conversion of filling out the registration form.
There may be other events on the page, such as scroll activity or session engagement. But only page clicks and form fills will be counted as conversions.
Once you set up conversions, you'll be able to view this data in a few places:
Conversion reporting. It's in the left menu, just above "Pages and Screens."
Event parameters are additional criteria for logging events. They give you more detail to help you understand your data. But just like setting up the event itself, you should choose wisely which parameters you want to track. Consider which information is most relevant to your business goals.
Track conversions with events instead of goals
Back in the good old days of Universal Analytics, you could set goals for your website. Google then tracks conversions against these goals.
GA4 is based on events, not goals. So when you want to track a conversion, you have to generate a new event and mark it as a conversion so that GA4 recognizes it.
google-analytics-4-method-tracking-conversion-4
For example, let's say you want users to sign up for a free trial. There are two conversions in this process: first, the micro conversion of clicking on the login page; second, the macro conversion of filling out the registration form.
There may be other events on the page, such as scroll activity or session engagement. But only page clicks and form fills will be counted as conversions.
Once you set up conversions, you'll be able to view this data in a few places:
Conversion reporting. It's in the left menu, just above "Pages and Screens."