Effective tools for conversion marketing on the website
Posted: Mon Jan 20, 2025 6:33 am
Conversion marketing is characterized by the use of various tools. Much depends on the field of activity, target audience and other factors. Let's consider the most universal and most effective of them.
Cool design
It is not for nothing that popular wisdom says that you are always greeted by your clothes. If the site is painted in the wildest colors, the information blocks are scattered haphazardly, then the user is unlikely to want to stay on the page, even if it has cool functionality in the form of conversion buttons, USP and a progressive application form. The design should be attractive.
Improve website design
Some universal rules:
Use a color scheme that is pleasing ios database to the eye. Avoid using incompatible shades. For example, white text on a yellow background is almost invisible. It is also not recommended to use bright, saturated colors. The color scheme should be monochromatic, but important information should be clearly visible;
use easy-to-read fonts. It is best if all text elements contrast with the background (classic - black and white). Based on the specifics, it is possible to use special fonts (for example, the site is designed in the Gothic style);
post only high-quality photos. Graphic components must have normal resolution and sharpness;
think about the arrangement of the blocks. Modules arranged according to the golden ratio rule look great;
Distribute information evenly. Don't try to squeeze the maximum amount of material into the minimum amount of space.
It is important to remember that the first thing a website user encounters is the design. And if they don’t like something, it is unlikely that the visitor will join the ranks of your regular customers. Therefore, conversion is highly dependent on the page layout.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Cool design
It is not for nothing that popular wisdom says that you are always greeted by your clothes. If the site is painted in the wildest colors, the information blocks are scattered haphazardly, then the user is unlikely to want to stay on the page, even if it has cool functionality in the form of conversion buttons, USP and a progressive application form. The design should be attractive.
Improve website design
Some universal rules:
Use a color scheme that is pleasing ios database to the eye. Avoid using incompatible shades. For example, white text on a yellow background is almost invisible. It is also not recommended to use bright, saturated colors. The color scheme should be monochromatic, but important information should be clearly visible;
use easy-to-read fonts. It is best if all text elements contrast with the background (classic - black and white). Based on the specifics, it is possible to use special fonts (for example, the site is designed in the Gothic style);
post only high-quality photos. Graphic components must have normal resolution and sharpness;
think about the arrangement of the blocks. Modules arranged according to the golden ratio rule look great;
Distribute information evenly. Don't try to squeeze the maximum amount of material into the minimum amount of space.
It is important to remember that the first thing a website user encounters is the design. And if they don’t like something, it is unlikely that the visitor will join the ranks of your regular customers. Therefore, conversion is highly dependent on the page layout.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template