What mistakes are we talking about and can they be avoided?

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SEO Design Development Content Dmitry Dementiy Date of publication: 28 Jun 2016 29 minutes 18 036 This article is the result of an express analysis of the websites of the ten largest online stores in Runet according to Ruward and Data Insight for the first half of 2015 . The following pages of the top 10 online retailers' websites were used for the study: Home.


Registration page. Checkout page. Payment page. About the store page. Page " taiwan email list Terms of payment and delivery". "Guarantees" page. Product category pages. Product pages. Information section pages. For the convenience of readers, the errors found are combined into the following groups: Content strategy mistakes. Usability and design errors. Technical optimization errors. Let's get started.


Content Strategy Mistakes Content remains perhaps the main problem of any online store. Large e-commerce sites have it harder: they need to monitor the relevance of thousands of descriptions, promptly add dozens of product cards, and frequently publish relevant guides and reviews. The implementation of content strategy on large resources is actually carried out in a conveyor-belt manner. Because of this, online stores make mistakes, many of which become typical.