Widgets for the site: how to work with add-ons correctly
Posted: Mon Jan 20, 2025 6:11 am
Free widgets for a website can be both useful and harmful. They should be used in moderation, otherwise these seemingly useful features can play a cruel joke on you.
How to increase sales without scaring away the client? The main how overseas chinese contribute to business in the usa thing is to maintain balance in everything.
Let's look at the situation:
You are in a shopping mall. You go into the outerwear department to buy a coat. The salesperson is very pushy, constantly trying to offer you this or that item, huge discounts, follows you around, doesn't let you make a choice, praises his goods in every possible way.
Unable to bear it, you go to another department, where the situation is exactly the opposite: the salesperson delicately asks if you need help, you answer that you can handle it yourself, the salesperson agrees and no longer interferes with making a choice, but remains ready at any moment to provide assistance or tell you about the product.
Of course, you will like the atmosphere in the second section more and you will certainly buy a coat there.
Website widgets work in the same way.
If you overdo it with the quantity, you can turn your online store into a department with an intrusive salesperson, who will act as a constant pop-up window.
Incorrectly configured add-ons are annoying, do not allow you to focus on the purchase and distract attention from the choice. There is a chance that at some point the client will simply leave the site without buying anything.
Widgets distract attention. Before working with them, think about whether your site needs them. After all, a customer comes to a store to buy a product, not to close pop-up windows with promotions or userpics of chat administrators who are ready to answer any questions.
The buyer demands respect, so intrusive windows with discounts and the words “buy” can have the opposite effect.
Popular Website Widgets: Pros and Cons
Pop-up windows
Overall, this widget is a very effective and useful feature that needs to be configured correctly.
If not, the effect will actually be the opposite.
Surely many users have encountered the problem of a window appearing every second, which prevented them from reading the text, studying the composition of the product, viewing photos and even buying the product they liked.
widget_splash_window
It’s one thing when a window occasionally flashes on the screen and invites the visitor to contact the chat administrator, but it’s another thing when a buyer wants to buy a gaming keyboard, and a pop-up window insists that he should buy a smartphone or a camera, and of a certain brand and model.
And the treasured “cross”, with which the client could close the intrusive advertising, as luck would have it, does not appear, preventing not only concentrating on the purchase, but also returning to the product in principle.
The standard human reaction is to immediately close the entire page and never return to it again.
How to use pop-up widgets without scaring away your visitors?
There are a few simple rules for this:
the window should not pop up too quickly. Give the client time to look around, click on several tabs;
the information displayed on the widget must correspond to the buyer's request;
The window close button must be clearly visible to the client so that he can use it at any time.
Service “order a call back”
The callback button is also useful. Especially in skilled hands.
It should be located in the lower right corner and be represented by a clear image. As a rule, it is a simple red telephone handset;
Usually this widget is accompanied by some information. There is no need to overload it with long text. A simple “Leave your phone number so that we can call you back within 1 minute” will be enough;
The callback button should be located separately and not interfere with the client's view.
obratnyy_zvonok
Countdown timer
It is a small counter that informs the client how much time is left until the end of a particular promotion.
This widget knows exactly how to increase sales and copes with the tasks set, motivating the client to make a quick decision and purchase soon. However, it has its own rules:
Be honest with your customers. If you set a timer, let it really reflect the time until the end of the promotion or discounts. If you use a widget to attract attention, the deception will quickly be revealed, and the potential buyer will feel deceived and will try to avoid your site in the future;
Leave the choice to the buyer. Let the timer have a button that allows the window to be minimized.
The timer should not block the view and pop up constantly. If the buyer does not have the opportunity to get rid of the timer, he will most likely want to close the entire site.
taymer_otscheta
Chat window
Overall, all the free widgets that you can use for your website are really useful.
The chat window with the administrator is no exception.
Buyers love communication. They like the idea that they can directly contact a seller, ask a question, and then get an answer within minutes.
Many of them specifically wait for such windows so as not to waste time searching, but to immediately ask about the availability of the product they are interested in.
These widgets can be a real lifesaver for your site, but there are requirements for them:
This widget should be located in the lower left corner. It is convenient. If it is not possible to place it there, any other place will do. The main thing is that it does not interfere with the view;
“collapse window” function. The client should have the option to collapse the window if he does not need the specialist’s help yet and, perhaps, will not need it at all;
the response must be prompt. The client will not spend a lot of time waiting;
window status. If there are currently a lot of visitors on the site, they are all asking questions, and the operators are busy, do not be afraid to inform the client about this. Write to him about when you will be able to provide support;
photo of the administrator. The client always prefers to communicate with a real person, not a bot;
Welcome text. We recommend paying special attention to this point. The text of the appeal should offer the buyer a solution to the problem. And do not deny yourself creativity. You can design non-standard messages that will also attract the attention of buyers, and at the same time lift their spirits.
chat_window
Herd instinct
This widget is also quite effective and works as follows: the client goes to your site and sees in real time how a certain quantity of goods is decreasing. Booking works in a similar way, where you can always see the number of users who are currently viewing the same hotel option.
If you don't overdo it, the widget works flawlessly. A potential client will probably want to buy a product that is popular, however:
when setting it up, make sure everything is done fairly. Once the client realizes that the information is false, the scheme will stop working;
Keep the proportions. The size of the window should in no way interfere with the view or cover other information.
stadnyy_instinct
Multibutton
These website widgets help the client contact one of the representatives of the online store: call the phone number or write to one of the messengers.
Here, everything depends on what communication methods your company has in principle.
There are no clear rules for using this button, but it should not cover important information and should be quickly closed when necessary.
Now you know exactly how to use widgets. The main thing is unobtrusiveness.
Don't overload your site with useful buttons. Otherwise, they won't bring any sales benefit, but will only scare away potential buyers.
How to increase sales without scaring away the client? The main how overseas chinese contribute to business in the usa thing is to maintain balance in everything.
Let's look at the situation:
You are in a shopping mall. You go into the outerwear department to buy a coat. The salesperson is very pushy, constantly trying to offer you this or that item, huge discounts, follows you around, doesn't let you make a choice, praises his goods in every possible way.
Unable to bear it, you go to another department, where the situation is exactly the opposite: the salesperson delicately asks if you need help, you answer that you can handle it yourself, the salesperson agrees and no longer interferes with making a choice, but remains ready at any moment to provide assistance or tell you about the product.
Of course, you will like the atmosphere in the second section more and you will certainly buy a coat there.
Website widgets work in the same way.
If you overdo it with the quantity, you can turn your online store into a department with an intrusive salesperson, who will act as a constant pop-up window.
Incorrectly configured add-ons are annoying, do not allow you to focus on the purchase and distract attention from the choice. There is a chance that at some point the client will simply leave the site without buying anything.
Widgets distract attention. Before working with them, think about whether your site needs them. After all, a customer comes to a store to buy a product, not to close pop-up windows with promotions or userpics of chat administrators who are ready to answer any questions.
The buyer demands respect, so intrusive windows with discounts and the words “buy” can have the opposite effect.
Popular Website Widgets: Pros and Cons
Pop-up windows
Overall, this widget is a very effective and useful feature that needs to be configured correctly.
If not, the effect will actually be the opposite.
Surely many users have encountered the problem of a window appearing every second, which prevented them from reading the text, studying the composition of the product, viewing photos and even buying the product they liked.
widget_splash_window
It’s one thing when a window occasionally flashes on the screen and invites the visitor to contact the chat administrator, but it’s another thing when a buyer wants to buy a gaming keyboard, and a pop-up window insists that he should buy a smartphone or a camera, and of a certain brand and model.
And the treasured “cross”, with which the client could close the intrusive advertising, as luck would have it, does not appear, preventing not only concentrating on the purchase, but also returning to the product in principle.
The standard human reaction is to immediately close the entire page and never return to it again.
How to use pop-up widgets without scaring away your visitors?
There are a few simple rules for this:
the window should not pop up too quickly. Give the client time to look around, click on several tabs;
the information displayed on the widget must correspond to the buyer's request;
The window close button must be clearly visible to the client so that he can use it at any time.
Service “order a call back”
The callback button is also useful. Especially in skilled hands.
It should be located in the lower right corner and be represented by a clear image. As a rule, it is a simple red telephone handset;
Usually this widget is accompanied by some information. There is no need to overload it with long text. A simple “Leave your phone number so that we can call you back within 1 minute” will be enough;
The callback button should be located separately and not interfere with the client's view.
obratnyy_zvonok
Countdown timer
It is a small counter that informs the client how much time is left until the end of a particular promotion.
This widget knows exactly how to increase sales and copes with the tasks set, motivating the client to make a quick decision and purchase soon. However, it has its own rules:
Be honest with your customers. If you set a timer, let it really reflect the time until the end of the promotion or discounts. If you use a widget to attract attention, the deception will quickly be revealed, and the potential buyer will feel deceived and will try to avoid your site in the future;
Leave the choice to the buyer. Let the timer have a button that allows the window to be minimized.
The timer should not block the view and pop up constantly. If the buyer does not have the opportunity to get rid of the timer, he will most likely want to close the entire site.
taymer_otscheta
Chat window
Overall, all the free widgets that you can use for your website are really useful.
The chat window with the administrator is no exception.
Buyers love communication. They like the idea that they can directly contact a seller, ask a question, and then get an answer within minutes.
Many of them specifically wait for such windows so as not to waste time searching, but to immediately ask about the availability of the product they are interested in.
These widgets can be a real lifesaver for your site, but there are requirements for them:
This widget should be located in the lower left corner. It is convenient. If it is not possible to place it there, any other place will do. The main thing is that it does not interfere with the view;
“collapse window” function. The client should have the option to collapse the window if he does not need the specialist’s help yet and, perhaps, will not need it at all;
the response must be prompt. The client will not spend a lot of time waiting;
window status. If there are currently a lot of visitors on the site, they are all asking questions, and the operators are busy, do not be afraid to inform the client about this. Write to him about when you will be able to provide support;
photo of the administrator. The client always prefers to communicate with a real person, not a bot;
Welcome text. We recommend paying special attention to this point. The text of the appeal should offer the buyer a solution to the problem. And do not deny yourself creativity. You can design non-standard messages that will also attract the attention of buyers, and at the same time lift their spirits.
chat_window
Herd instinct
This widget is also quite effective and works as follows: the client goes to your site and sees in real time how a certain quantity of goods is decreasing. Booking works in a similar way, where you can always see the number of users who are currently viewing the same hotel option.
If you don't overdo it, the widget works flawlessly. A potential client will probably want to buy a product that is popular, however:
when setting it up, make sure everything is done fairly. Once the client realizes that the information is false, the scheme will stop working;
Keep the proportions. The size of the window should in no way interfere with the view or cover other information.
stadnyy_instinct
Multibutton
These website widgets help the client contact one of the representatives of the online store: call the phone number or write to one of the messengers.
Here, everything depends on what communication methods your company has in principle.
There are no clear rules for using this button, but it should not cover important information and should be quickly closed when necessary.
Now you know exactly how to use widgets. The main thing is unobtrusiveness.
Don't overload your site with useful buttons. Otherwise, they won't bring any sales benefit, but will only scare away potential buyers.