7 Ways to Share Customer Testimonials on Instagram
Posted: Mon Jan 20, 2025 6:06 am
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Why customer success stories matter to marketers
Want to know how important customer referrals are to your social media marketing goals? Whether you’re in a B2B or B2C business, they offer more benefits than you think.
No matter how compelling your brand’s social media content is, there’s a downside to it. This is from your company's perspective, which may make it difficult for potential customers to fully trust it. In contrast, customer stories share the experiences of real customers and tend to appear more trustworthy. According to BigCommerce, 72% of consumers say they trust a business more after reading a positive recommendation.
One of the reasons testimonials are so trustworthy and relevant is that they convey, verbatim, what the client is thinking. Potential customers with the same difficulties or the same goals can easily identify with these experiences and consider the same solutions—your company’s products and services.
Why customer success stories matter to marketers
Want to know how important customer referrals are to your social media marketing goals? Whether you’re in a B2B or B2C business, they offer more benefits than you think.
No matter how compelling your brand’s social media content is, there’s a downside to it. This is from your company's perspective, which may make it difficult for potential customers to fully trust it. In contrast, customer stories share the experiences of real customers and tend to appear more trustworthy. According to BigCommerce, 72% of consumers say they trust a business more after reading a positive recommendation.
One of the reasons testimonials are so trustworthy and relevant is that they convey, verbatim, what the client is thinking. Potential customers with the same difficulties or the same goals can easily identify with these experiences and consider the same solutions—your company’s products and services.