Top 10 influencers in Germany in 2024
Posted: Mon Jan 20, 2025 5:37 am
Influencers can now command huge market values. Today, they are just as sought-after as the most successful football players in the German Bundesliga. Although men dominate this industry, it is mainly women who are German social media stars today. Find out everything you need to know about the top 10 German influencers in Germany in this article.
Key points about the top social media influencers in Germany
29.85 million Germans use Instagram, offering a wide audience for brands looking to connect with users on the platform.
Get to know the top 10 influencers in Germany based on key metrics such as engagement, size and audience profile.
To learn more about influencer marketing in Germany and boost the reach of your collaborations, download our study Influencer Marketing Trends for 2024.
First, we can take a look at Instagram statistics , as the platform is one of the most popular social networks with over 1.2 billion monthly active users and 500 million daily active users (DAU). For example, images on Instagram owner/ partner/ shareholder email database have 23% more engagement than on Facebook, and videos have even 38%.
Of a total of 83.4 million Germans ( as of December 2023) , 78.02 million use the Internet and 29.85 million use Instagram , with an Internet penetration in Germany of 93% of the total population. Thus, Instagram's advertising reach has grown by 35.6% of the total population at the beginning of the year. Users are most interested in news (36.5%), finding content (25.5%) and finding things to do (23.8%).
Below, Kolsquare presents the top 10 influencers in Germany, compiled from the database of influencers integrated into our platform . Kolsquare's technology also allows you to optimize your next marketing project, from the selection of influencers to the identification of the target audience.
1. Bibis Beauty Palace, the fashion, beauty and cosmetics influencer
BibisBeautyPalace is the YouTube channel of Bianca “Bibi” Claßen. The German influencer and web video producer’s first video was published in 2012. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics.
Her audience is predominantly female (70.60%) and between 18 and 24 years old (53%). Bibi's subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). The 29-year-old has 8.1 million YouTube subscribers and 8.1 million Instagram followers, with an engagement rate of 4.48%.
Key points about the top social media influencers in Germany
29.85 million Germans use Instagram, offering a wide audience for brands looking to connect with users on the platform.
Get to know the top 10 influencers in Germany based on key metrics such as engagement, size and audience profile.
To learn more about influencer marketing in Germany and boost the reach of your collaborations, download our study Influencer Marketing Trends for 2024.
First, we can take a look at Instagram statistics , as the platform is one of the most popular social networks with over 1.2 billion monthly active users and 500 million daily active users (DAU). For example, images on Instagram owner/ partner/ shareholder email database have 23% more engagement than on Facebook, and videos have even 38%.
Of a total of 83.4 million Germans ( as of December 2023) , 78.02 million use the Internet and 29.85 million use Instagram , with an Internet penetration in Germany of 93% of the total population. Thus, Instagram's advertising reach has grown by 35.6% of the total population at the beginning of the year. Users are most interested in news (36.5%), finding content (25.5%) and finding things to do (23.8%).
Below, Kolsquare presents the top 10 influencers in Germany, compiled from the database of influencers integrated into our platform . Kolsquare's technology also allows you to optimize your next marketing project, from the selection of influencers to the identification of the target audience.
1. Bibis Beauty Palace, the fashion, beauty and cosmetics influencer
BibisBeautyPalace is the YouTube channel of Bianca “Bibi” Claßen. The German influencer and web video producer’s first video was published in 2012. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics.
Her audience is predominantly female (70.60%) and between 18 and 24 years old (53%). Bibi's subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). The 29-year-old has 8.1 million YouTube subscribers and 8.1 million Instagram followers, with an engagement rate of 4.48%.