2. Stay in touch, even outside of campaigns

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Frequent collaborations ensure interest in your brand and ultimately turn influencers into brand ambassadors. It’s important to renew your collaborations with your favourite influencers during key dates of the year and inform your brand ambassadors of all the news. Have them try and love your products throughout the year. Therefore, send them products regularly. They are true fans, so they have fun trying new products and spontaneously mentioning them in their posts. This is how they communicate their preference organically, which increases the visibility of your brand, even outside of influencer marketing collaborations.

Also, invite them to the launch of your new products and to internal company events so that they feel part of the company.

3. Create a unique experience for product promotion
Ideally, you should attract influencers by offering them premium consumer experiences. Not only should they receive nice products, such as nice packaging or a card, but you should also tailor your product to their profile. Look at what type of skin they have, what dietary preferences they follow, or what particular needs they may have. This will make them appreciate your products and want to talk about your brand on their channels.

In addition, you can propose an even more unique experience. The best advice we can give you is to be innovative and surprise your brand ambassadors with co-branding or co-marketing. The benefits are great: you will have two brands that share values ​​and combine their audiences. You attract followers with an unusual and attractive proposition while gaining visibility thanks to the campaign. Fashion retailer NA-KD often uses this strategy and regularly launches collections together with influencers and internet personality.

What is the profile of a brand ambassador?
The profile of a brand ambassador can vary depending on the marketing strategy and spec design directors managers email lists ific objectives of the company. However, there are a number of common qualities and characteristics that companies most often look for in their brand ambassador campaigns:

Brand Connection: An ambassador, carrying the brand name everywhere, should ideally have a genuine and authentic connection with the brand they represent. They should understand and believe in the brand’s values, mission and identity in order to convey them convincingly.
Credibility: The influencer selected as an ambassador must have a good reputation and be seen as a trustworthy and respected figure in their industry or niche.
Influence and reach: External brand ambassadors are usually influential people in their field or with a significant audience on social media and other platforms. The greater their reach, the more impact they will have in promoting the brand’s services.
Charisma and communication skills: Regardless of the type of ambassador selected, these individuals must be charismatic and have exceptional communication skills. This is in order to captivate the audience and transmit the brand message clearly, allowing the company to achieve its goals, whether it be increasing product sales, better brand positioning or greater reach.
Target audience affinity: It is essential for the success of the strategy that the brand ambassador is aligned with the company's target audience. He or she must be able to connect with the audience and be relevant to them.
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