Creative ideas and expectations,
Posted: Mon Jan 20, 2025 4:52 am
This results in the conditions and payment structure that both you and your influencers want. Of course, a low-risk remuneration structure is obvious: How much is paid in advance and what is the residual payment? What is the payment term? The more precise your content is, the easier it is to implement it at a later date. This way, you can also manage your enthusiasm for working with creative professionals and position yourself as a reliable cooperation partner. Logically, payment is only made when both parties have signed the contract .
both from you and the influencers, should also be regulated contractually. While we often stress the importance of letting influencers be creative and not restricting their voice or style, it’s still good to address beforehand what your main goals are. Also be transparent about your KPIs.
Before you enter into or modify a contract, you should be sure that the influencer is a good fit for your brand or company. Do the influencers appeal to the exact target group you want to reach? A disclosure agreement is also recommended so that you can better understand the performance of your influencer marketing campaign through data analysis.
Make sure you clarify who owns the post you create. Copyright can be a point of contention in some collaborations, so include licenses and authorizations for the use of your own content and for third parties in the contract.
Now the question remains whether you want to include disclaimers in your contract . You ca business development directors email database n explicitly prohibit your influencers from working with other brands or competitors, at least during your collaboration.
These points provide an overview of what you should definitely discuss in an influencer marketing contract and how you can protect yourself and your brand and, to the same extent, the influencers – after all, they say that the truth is the best policy. A transparent and structured way of working is also reflected in the general mood of the audience towards the respective influencers .
Other key points to consider in your contract models
In addition to the parts previously mentioned, we share with you some important points that you should review in detail when creating contracts for your collaborations:
Exclusivity clause
This is an optional point to include in contracts for influencer advertising, although some brands choose to include it, ensuring that the influencer does not promote other products within the same category and maintaining consistency in the brand's image and reputation.
If this exclusivity clause is included, the influencer must receive compensation in accordance with the agreement and there must be a time limit that establishes the definition of a period for the validity of exclusivity that can vary between 1 month, 6 months and 1 year. An extension of time can be considered abusive behavior.
Deceptive practices
Some companies include clauses in their contracts regarding deceptive practices, which could lead to sanctions if the influencer offers erroneous information, for example, providing a false number of subscribers on YouTube, false statistics on traffic to their website or has purchased followers on Instagram. In fact, on platforms such as Instagram it is estimated that only 72% of followers are real; that is why brands protect themselves and demand transparency in the metrics reported for hiring, always avoiding any possible subsequent legal dispute.
Recommended reading: Fake influencers: how to identify them?
Terms and conditions
This section is one of the most important in the contract, as it includes all the mechanisms for the optimal execution of the contract; this means that all the clauses and provisions that establish the rights, responsibilities and obligations of the parties involved in the contract are stipulated. These clauses and provisions are intended to regulate the relationship, which will require subsequent approval and consent of the interested parties.
both from you and the influencers, should also be regulated contractually. While we often stress the importance of letting influencers be creative and not restricting their voice or style, it’s still good to address beforehand what your main goals are. Also be transparent about your KPIs.
Before you enter into or modify a contract, you should be sure that the influencer is a good fit for your brand or company. Do the influencers appeal to the exact target group you want to reach? A disclosure agreement is also recommended so that you can better understand the performance of your influencer marketing campaign through data analysis.
Make sure you clarify who owns the post you create. Copyright can be a point of contention in some collaborations, so include licenses and authorizations for the use of your own content and for third parties in the contract.
Now the question remains whether you want to include disclaimers in your contract . You ca business development directors email database n explicitly prohibit your influencers from working with other brands or competitors, at least during your collaboration.
These points provide an overview of what you should definitely discuss in an influencer marketing contract and how you can protect yourself and your brand and, to the same extent, the influencers – after all, they say that the truth is the best policy. A transparent and structured way of working is also reflected in the general mood of the audience towards the respective influencers .
Other key points to consider in your contract models
In addition to the parts previously mentioned, we share with you some important points that you should review in detail when creating contracts for your collaborations:
Exclusivity clause
This is an optional point to include in contracts for influencer advertising, although some brands choose to include it, ensuring that the influencer does not promote other products within the same category and maintaining consistency in the brand's image and reputation.
If this exclusivity clause is included, the influencer must receive compensation in accordance with the agreement and there must be a time limit that establishes the definition of a period for the validity of exclusivity that can vary between 1 month, 6 months and 1 year. An extension of time can be considered abusive behavior.
Deceptive practices
Some companies include clauses in their contracts regarding deceptive practices, which could lead to sanctions if the influencer offers erroneous information, for example, providing a false number of subscribers on YouTube, false statistics on traffic to their website or has purchased followers on Instagram. In fact, on platforms such as Instagram it is estimated that only 72% of followers are real; that is why brands protect themselves and demand transparency in the metrics reported for hiring, always avoiding any possible subsequent legal dispute.
Recommended reading: Fake influencers: how to identify them?
Terms and conditions
This section is one of the most important in the contract, as it includes all the mechanisms for the optimal execution of the contract; this means that all the clauses and provisions that establish the rights, responsibilities and obligations of the parties involved in the contract are stipulated. These clauses and provisions are intended to regulate the relationship, which will require subsequent approval and consent of the interested parties.