4.- Check out what your rivals have been doing in content marketing and public relations
Posted: Sun Dec 22, 2024 6:17 am
This step can allow you to invest less energy into researching relevant topics and reputable media outlets that may mention or backlink you.
Track online mentions of any words or phrases related to your rival's brand name, product name, product category, tagline, or anything else.
You can investigate all of this with the Brand Monitoring tool .
The report can help you:
Find mentions on the web, forums, Twitter or Instagram.
Estimate the reach of each mention and determine the platform with the greatest coverage.
Highlight the reputation of the person mentioning (Authority Score) and web traffic (Traffic: Low/Medium/High in the tool).
As in the previous steps, we have investigated each of these aspects for the Zara company.
Competitor study - Brand monitoring Zara
If you are interested in traffic generated by referral sources, head over to Traffic Analysis for further investigation.
Research a competitor's backlink profile in detail and monitor your rivals' news as well a taiwan phone code s new and lost backlinks.
Use Backlink Analysis reports to view source and target URLs and analyze specified pages in terms of importance (volume of links pointing to this page) as well as their trust rating (number of links coming from reputable domains).
Competitor Study - Backlink Analysis Report
In your research, you can filter mentions by ty, format (text, image, form, and frame), as well as whether the backlink is new or recently lost.
There is one point that you should not ignore for both your own and your competitors' articles: evaluating content performance.
How much traffic did a particular article get?
How many times has it been shared and how many times has it been mentioned?
The Post Tracking tool can help you answer these questions.
Competitor study - Post tracking
As you may have noticed in the screenshot, there are two metrics not covered (n/a) in the Zara example report: Referral Traffic and Estimated Reach.
This is because they are only available when you connect your Google Analytics or Search Console accounts to the tool.
This means that when you have finished the competitive analysis in Post Tracking, you can compare the results of your own content performance.
Track online mentions of any words or phrases related to your rival's brand name, product name, product category, tagline, or anything else.
You can investigate all of this with the Brand Monitoring tool .
The report can help you:
Find mentions on the web, forums, Twitter or Instagram.
Estimate the reach of each mention and determine the platform with the greatest coverage.
Highlight the reputation of the person mentioning (Authority Score) and web traffic (Traffic: Low/Medium/High in the tool).
As in the previous steps, we have investigated each of these aspects for the Zara company.
Competitor study - Brand monitoring Zara
If you are interested in traffic generated by referral sources, head over to Traffic Analysis for further investigation.
Research a competitor's backlink profile in detail and monitor your rivals' news as well a taiwan phone code s new and lost backlinks.
Use Backlink Analysis reports to view source and target URLs and analyze specified pages in terms of importance (volume of links pointing to this page) as well as their trust rating (number of links coming from reputable domains).
Competitor Study - Backlink Analysis Report
In your research, you can filter mentions by ty, format (text, image, form, and frame), as well as whether the backlink is new or recently lost.
There is one point that you should not ignore for both your own and your competitors' articles: evaluating content performance.
How much traffic did a particular article get?
How many times has it been shared and how many times has it been mentioned?
The Post Tracking tool can help you answer these questions.
Competitor study - Post tracking
As you may have noticed in the screenshot, there are two metrics not covered (n/a) in the Zara example report: Referral Traffic and Estimated Reach.
This is because they are only available when you connect your Google Analytics or Search Console accounts to the tool.
This means that when you have finished the competitive analysis in Post Tracking, you can compare the results of your own content performance.