Internal sales appointment acquisition rate
Posted: Mon Jan 20, 2025 4:50 am
Without setting KGIs and KPIs, it is impossible to objectively grasp what each action is and how effective it is. This makes "reproducible success scenarios", which are known as one of the conditions for sound corporate activities, impossible, and the entire marketing plan may end in failure in the medium and long term. In addition, since the success criteria become unclear, the cost-effectiveness of MA tools often becomes ambiguous.
If KGIs and KPIs are set for the operation of MA tools, it is possible to visualize which processes are effective and how effectively, and information sharing between stakeholders will be more effective. Especially for BtoB companies, when introducing MA tools, it is recommended to set KGIs and KPIs in advance to correctly visualize business belize telegram number database processes and clarify cost-effectiveness.
MA tools implement the thought and emotion movement in each stage
No
KGI for MA (Marketing Automation) to tool operation example
KGI is set as follows when running the MA (Marketing Automation) tool. In most cases, KGI is set to the overall marketing sales. Alternatively, since the role of the MA tool (marketing tool) is to create more effective business negotiations more efficiently, the number of business negotiations can be set as KGI.
Sales generated by marketing activities
Percentage of sales generated by marketing activities
The average unit price and LTV (customer lifetime value) of orders generated by the marketing department
Number of business negotiations generated by marketing activities
You may have noticed that collaboration between departments is crucial to achieving the KGIs of the MA tool. If the marketing department simply increases the number of business meetings, there is no way to measure whether this leads to sales, so it is important to have a reliable measurement system.
Example of KPIs (target indicators) run by MA (marketing automation) tools
The KPIs for running an MA (Marketing Automation) tool are set as follows. The metrics to be set will vary depending on the department using the MA (Marketing Automation) tool.
If KGIs and KPIs are set for the operation of MA tools, it is possible to visualize which processes are effective and how effectively, and information sharing between stakeholders will be more effective. Especially for BtoB companies, when introducing MA tools, it is recommended to set KGIs and KPIs in advance to correctly visualize business belize telegram number database processes and clarify cost-effectiveness.
MA tools implement the thought and emotion movement in each stage
No
KGI for MA (Marketing Automation) to tool operation example
KGI is set as follows when running the MA (Marketing Automation) tool. In most cases, KGI is set to the overall marketing sales. Alternatively, since the role of the MA tool (marketing tool) is to create more effective business negotiations more efficiently, the number of business negotiations can be set as KGI.
Sales generated by marketing activities
Percentage of sales generated by marketing activities
The average unit price and LTV (customer lifetime value) of orders generated by the marketing department
Number of business negotiations generated by marketing activities
You may have noticed that collaboration between departments is crucial to achieving the KGIs of the MA tool. If the marketing department simply increases the number of business meetings, there is no way to measure whether this leads to sales, so it is important to have a reliable measurement system.
Example of KPIs (target indicators) run by MA (marketing automation) tools
The KPIs for running an MA (Marketing Automation) tool are set as follows. The metrics to be set will vary depending on the department using the MA (Marketing Automation) tool.