An example of a head-on advertisement for contrast
Influencer marketing is growing in popularity, and it’s becoming increasingly difficult to stand out. that most integrations follow:
1. Introduction (general information that can lead to the relevance or value of the product)
2. Product description (the main part with benefits, value and USP)
3. Call to action (promotion + call to follow the link, subscribe to the blog, leave a request, register)
The softer and more seamless the transition between the introduction and the product description, the higher the likelihood that the viewer will be interested in the story and watch the ad to the end.
One example of implementing a non-classical scenario in MAED is when we start with analyzing a marketing case as an example of working with advertising + this way we demonstrate our expertise right from the france customer email list start and prove in practice that we know what we are talking about.
Group 2
Group 3
The result is a CTR 2.5 times higher than the average values for advertising in stories for this product.
Also, as an example of non-standard advertising, we can consider the previously mentioned video The Most Valuable Skill of the 21st Century : CTR is difficult to estimate here, since the coverage we received was much higher than planned, but the C1 metric showed a result 1.5 times higher than expected and the placement paid off several times.