There are several types of rebranding
Posted: Mon Jan 20, 2025 4:27 am
What is rebranding?
How to rebrand? What types and stages of rebranding exist? How to develop a new marketing strategy taking into account rebranding? How to measure the results of rebranding? Successful and unsuccessful examples of rebranding.
MAED Editorial
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Rebranding is a change in the positioning of a company/product. In a narrow sense, it is a change of logo, design, website, elements, and product range. In a broad sense, it is a change of values and brand philosophy.
Rebranding is necessary when you need to attract new cambodia consumer email list customers/audience, stand out from competitors and increase profits.
Example : In 2008, the GAP company, which produces T-shirts and jeans, saw its sales and stock price fall by 40% . They decided to fix the situation with the help of rebranding. A creative agency came up with a new positioning and developed a new logo worth $100 million. However, the audience did not react to the radical changes as planned. Consumers created a website “Make Your Own Gap Logo,” which went viral and collected almost 14,000 parodies of the new logo. The new positioning suffered a fatal blow to its reputation, and just a week after the launch of the “updated brand,” the company had to return to its previous design.
How to rebrand? What types and stages of rebranding exist? How to develop a new marketing strategy taking into account rebranding? How to measure the results of rebranding? Successful and unsuccessful examples of rebranding.
MAED Editorial
Share
Read later
Rebranding is a change in the positioning of a company/product. In a narrow sense, it is a change of logo, design, website, elements, and product range. In a broad sense, it is a change of values and brand philosophy.
Rebranding is necessary when you need to attract new cambodia consumer email list customers/audience, stand out from competitors and increase profits.
Example : In 2008, the GAP company, which produces T-shirts and jeans, saw its sales and stock price fall by 40% . They decided to fix the situation with the help of rebranding. A creative agency came up with a new positioning and developed a new logo worth $100 million. However, the audience did not react to the radical changes as planned. Consumers created a website “Make Your Own Gap Logo,” which went viral and collected almost 14,000 parodies of the new logo. The new positioning suffered a fatal blow to its reputation, and just a week after the launch of the “updated brand,” the company had to return to its previous design.