How to write to an influencer for a collaboration?

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If you want to find influencers and propose collaborations, you should start with a short and clear presentation. Personalizing the message is a key point in this process. The text, with a friendly and professional tone, should show that you have researched the influencer and appreciate that their work is much more effective. Mention some specific aspect of their content or style that has caught your attention; this not only shows respect for their work, but also helps the proposal feel more authentic.

Once you have captured the influencer's attention, it's time to present your proposal for a collaboration. Explain clearly and briefly the type of collaboration you have in mind, and make sure the benefit to the influencer is clearly outlined. Try to make the proposal sound appealing to their audience, including why you think this collaboration would be interesting.

You can do all of this manually, trying to contact them through their social networks, professional email or through more professional channels such as influencer platforms , which function as an intermediary to connect brands with creators and offer tools that facilitate direct communication.

By signing up to platforms like Kolsquare, for example, you have access to an extensive directory of influencers, where you can search and filter based on specific criteria such as industry, audience, and the type of content they generate. Once you find the influencers that best fit your needs, you can send messages directly through the tool.

How much does it cost to collaborate with influencers on advertising campaigns?
Influencer rates vary depending on a number of factors, including the type of creator, the platform used, and the nature of the campaign. Each type of influencer has a specific price range that responds to the size of their audience, their reach, their level of engagement with followers, and the quality of their content.

Prices for creator contracts currently range from €100 to €1 million per post. This vp it email database wide range is due to the diversity of profiles and types of collaborations with influencers , which range from nano-influencers to high-profile celebrities, each with different levels of reach and visibility.

Micro-influencers, for example, typically charge between €100 and €1,000 per post. Creators with a larger following (between 100,000 and 1 million) command higher rates, typically €1,000 to €10,000 per post. Macro-influencers, those with more than 1 million followers, command the highest rates on the market. Prices can range from $10,000 to $1 million per post, especially for well-known public figures or celebrities.

What does it take to collaborate on Instagram?
To collaborate with influencers on Instagram or any other social media, the steps are very similar. Start by looking for those who already show interest in your brand or industry. This ensures an authentic connection, as these creators are more likely to talk about your product in a genuine way. You can write to them with a pitch right away, or instead, build a relationship beforehand by engaging with their content and showing genuine interest in their work; this creates a foundation of trust and makes your approach more human.

Bring a creative edge to your Instagram influencer collaboration by coming up with unique ideas that fit the creator’s style, such as a first-person story or a behind-the-scenes look at how they use your product. This means giving them creative freedom in the content-building process. After all, they are the experts in the field.

Our recommendation is that whenever it’s feasible for your brand, you should prioritize long-term collaborations with Instagram influencers over one-off posts. It also helps build credibility, as followers respond better to ongoing recommendations.