What are third-party cookies?
Posted: Sun Dec 22, 2024 5:49 am
The trend towards an increasingly cookieless world, that is, without the use of third-party cookies, now seems to be clear. In recent years, in fact, consumers have begun to pay more and more attention to how their data is used and the regulatory framework, consequently, is adapting and becoming increasingly aimed at protecting privacy. For these reasons , Google search russian phone number also announced on July 27th the stop of third-party cookies for the second half of 2024, effectively extending the previously communicated deadline of the end of 2023.
They are cookies implemented by websites on other sites in order to collect information on the preferences of users who visit that site. In short, when we visit a site of any type that contains buttons for other sites such as Facebook likes, the latter, taking this example, collect data for Facebook . Essentially, they are fragments of data collected online that allow the tracking of users on browsers. They are considered not very legal because they are not controllable by the user because they are difficult to recognize and therefore harmful to their privacy.
Their cancellation was bad news for all those who work in the world of digital marketing and who have been using it as a data collection tool for years.
stilverso-cookie
Online advertising without third-party cookies
The online advertising industry has certainly taken the news of extending the timeframe for their deletion well, but in reality this new time granted must be used by marketers to test alternatives and implement solutions. It must be taken into account that there are already markets today where the use of this type of cookie is limited, such as North America and Europe, where over 50% of Internet media consumption is already against and does not support third-party cookies.
They are cookies implemented by websites on other sites in order to collect information on the preferences of users who visit that site. In short, when we visit a site of any type that contains buttons for other sites such as Facebook likes, the latter, taking this example, collect data for Facebook . Essentially, they are fragments of data collected online that allow the tracking of users on browsers. They are considered not very legal because they are not controllable by the user because they are difficult to recognize and therefore harmful to their privacy.
Their cancellation was bad news for all those who work in the world of digital marketing and who have been using it as a data collection tool for years.
stilverso-cookie
Online advertising without third-party cookies
The online advertising industry has certainly taken the news of extending the timeframe for their deletion well, but in reality this new time granted must be used by marketers to test alternatives and implement solutions. It must be taken into account that there are already markets today where the use of this type of cookie is limited, such as North America and Europe, where over 50% of Internet media consumption is already against and does not support third-party cookies.