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What is a Potential Customer?
Potential customers are people who show interest in a company’s products or services and contact them in line with this interest. This term, known as “lead generation” in English, is also known as “customer lead creation” in Turkish . The important point is that the potential customer takes the first step and contacts the company. For example, someone who signs up for a trial version or shares their email address is considered a potential customer.
Types of Potential Customers
Leads can be found at different stages of the sales funnel. Let’s explain these stages and each type of lead with examples:
Marketing Stage Lead (MQL) : For example, people who download a free e-book on a fitness app’s website and share their email address are marketing stage leads. They may not be ready to buy the product or service yet, but they have shown interest.
Potential Customer in Sales Stage (SQL) : People who call the customer service of an electronics store and ask about the stock status of a television model are potential customers in the sales stage. These customers are much closer to the purchasing process.
Potential Customers in the Product Stage (PQL) : For example, people who download a trial version of a software and actively use it are potential customers in the product stage. They are ready to make a purchase decision and are likely to become real customers if they are guided correctly in this process.
Service Phase Potential Customers (SEQL) : For example, customers who want to get a higher speed internet package from their current internet service provider are service phase potential customers. These people have indicated that they want to expand the scope of the service.