Differences between the Economy, Mid-Range and Premium segments
Posted: Sat Jan 18, 2025 5:37 am
Let's look at the main differences between the Economy, Average and Premium segments.
Economy
Budget segment – products that are affordable and widely available on the market. They are often sold with minimal advertising costs or without any at all. Their appeal lies in their cost.
Examples of economy class goods:
everyday items from the brands “Every Day”, “Red Price”, products from FixPrice chain stores;
clothes from brands such as Modis and Tvoe;
Low-cost airlines: Pobeda, Air Arabia, WizzAir.
WizzAir
Source: unsplash.com
Medium low
The products have a better price-quality chinese malaysia phone number list ratio compared to economy class products. Their feature is a wide range of offers, brand promotion costs and marketing campaigns.
Examples of products with moderately low pricing policy:
fashion and style: H&M, O'stin, Befree, Rieker and Sela;
air carriers: Aeroflot, S7 Airlines and China Eastern Airlines;
everyday products: assortment of the Green Line brand, Chistaya Liniya ice cream, Ritter Sport chocolate.
Ritter Sport
Source: unsplash.com
Medium high
Products that are priced below the price of similar premium products are distinguished by their superior quality compared to lower-end products.
Examples:
everyday products: Egoiste coffee, Toblerone chocolate;
cars: Ford Focus, Lada Vesta and Hyundai Elantra;
fashion and style: brands Adidas, Nike, Reebok, Calvin Klein, Guess.
Calvin Klein
Source: unsplash.com
Premium class
The products are of the highest quality and corresponding price, thanks to the use of exquisite raw materials, added value for the brand name and significant marketing costs. Fans of products of this class appreciate not only the prestige and durability of the goods, but also their unrivaled quality.
Examples of premium products:
everyday items: products from the Azbuka Vkusa chain or Nature Own Factory chocolate;
cars: Mercedes-Benz A238, BMW G30, Peugeot DS9, Audi S6;
fashion and style: Tara Jarmon, See By Chloe, Sandro, Alexander McQueen.
Alexander McQueen
Source: unsplash.com
Economy
Budget segment – products that are affordable and widely available on the market. They are often sold with minimal advertising costs or without any at all. Their appeal lies in their cost.
Examples of economy class goods:
everyday items from the brands “Every Day”, “Red Price”, products from FixPrice chain stores;
clothes from brands such as Modis and Tvoe;
Low-cost airlines: Pobeda, Air Arabia, WizzAir.
WizzAir
Source: unsplash.com
Medium low
The products have a better price-quality chinese malaysia phone number list ratio compared to economy class products. Their feature is a wide range of offers, brand promotion costs and marketing campaigns.
Examples of products with moderately low pricing policy:
fashion and style: H&M, O'stin, Befree, Rieker and Sela;
air carriers: Aeroflot, S7 Airlines and China Eastern Airlines;
everyday products: assortment of the Green Line brand, Chistaya Liniya ice cream, Ritter Sport chocolate.
Ritter Sport
Source: unsplash.com
Medium high
Products that are priced below the price of similar premium products are distinguished by their superior quality compared to lower-end products.
Examples:
everyday products: Egoiste coffee, Toblerone chocolate;
cars: Ford Focus, Lada Vesta and Hyundai Elantra;
fashion and style: brands Adidas, Nike, Reebok, Calvin Klein, Guess.
Calvin Klein
Source: unsplash.com
Premium class
The products are of the highest quality and corresponding price, thanks to the use of exquisite raw materials, added value for the brand name and significant marketing costs. Fans of products of this class appreciate not only the prestige and durability of the goods, but also their unrivaled quality.
Examples of premium products:
everyday items: products from the Azbuka Vkusa chain or Nature Own Factory chocolate;
cars: Mercedes-Benz A238, BMW G30, Peugeot DS9, Audi S6;
fashion and style: Tara Jarmon, See By Chloe, Sandro, Alexander McQueen.
Alexander McQueen
Source: unsplash.com