The Best Types of Content Marketing to Generate B2B Leads
Posted: Sat Jan 18, 2025 5:35 am
Content marketing is an essential element of your B2B strategy. Indeed, creating quality content on a regular basis is the best way to generate qualified leads. It is also important to know how to choose the right formats for your target audience. Discover in this article the 10 most effective types of content to achieve your objectives.
Index
B2B content marketing, what is it?
The Lead Generation Process
What is the role of content marketing in lead generation?
Substantial Content Types for B2B Lead Generation
Blog posts
Content for social networks
Newsletters
Podcasts
Webinars
Videos
Infographics
White Papers
Practical tools
Case studies
Best practices for adopting a content strategy at an international level
B2B content marketing , what is it?
Content marketing is a process based on the creation and distribution of high value-added content to potential customers and clients of a company.
As the name suggests, B2B (Business to Business) content marketing is aimed exclusively at professional potential customers.
Content marketing is an essential pillar of inbound marketing. The goal of this strategy is to attract new potential customers by offering them precise answers to their questions. In this way, you can demonstrate your expertise and convince them of the quality of your services.
More specifically, a B2B marketing strategy based on content production allows:
improve your visibility;
facilitate the conversion of your potential customers into customers;
improve your search engine positioning (SEO) to appear in the first results on Google;
generate qualified traffic to your website.
According to a recent study by Demand Metric, content marketing generates thre australia mobile phone number list e times more B2B leads than traditional advertising, while costing 62% less. Unlike paid campaigns, content marketing tools last and generate business long after they are released.
The Lead Generation Process
For any business, generating qualified leads is a major challenge.
This process aims to convert visitors into potential customers.
There are two main types of lead generation. In B2C (Business to Consumer), the conversion path is usually shorter and less complex than in B2B. In the latter case, it is even more important to take care of the production of content and distribute it at the appropriate stages of the sales cycle.
At the beginning of their buying process, a potential customer will prefer to consume short content to get informed. However, as they progress, they will need access to comprehensive content to make a decision.
Index
B2B content marketing, what is it?
The Lead Generation Process
What is the role of content marketing in lead generation?
Substantial Content Types for B2B Lead Generation
Blog posts
Content for social networks
Newsletters
Podcasts
Webinars
Videos
Infographics
White Papers
Practical tools
Case studies
Best practices for adopting a content strategy at an international level
B2B content marketing , what is it?
Content marketing is a process based on the creation and distribution of high value-added content to potential customers and clients of a company.
As the name suggests, B2B (Business to Business) content marketing is aimed exclusively at professional potential customers.
Content marketing is an essential pillar of inbound marketing. The goal of this strategy is to attract new potential customers by offering them precise answers to their questions. In this way, you can demonstrate your expertise and convince them of the quality of your services.
More specifically, a B2B marketing strategy based on content production allows:
improve your visibility;
facilitate the conversion of your potential customers into customers;
improve your search engine positioning (SEO) to appear in the first results on Google;
generate qualified traffic to your website.
According to a recent study by Demand Metric, content marketing generates thre australia mobile phone number list e times more B2B leads than traditional advertising, while costing 62% less. Unlike paid campaigns, content marketing tools last and generate business long after they are released.
The Lead Generation Process
For any business, generating qualified leads is a major challenge.
This process aims to convert visitors into potential customers.
There are two main types of lead generation. In B2C (Business to Consumer), the conversion path is usually shorter and less complex than in B2B. In the latter case, it is even more important to take care of the production of content and distribute it at the appropriate stages of the sales cycle.
At the beginning of their buying process, a potential customer will prefer to consume short content to get informed. However, as they progress, they will need access to comprehensive content to make a decision.