The report should present the right data to answer these questions in a way that the client understands and doesn't feel overwhelmed. Simplified, well-labeled graphs, charts, tables, icons, and colors are a great way to visually tell a story at a quick glance. Finally, a great report should be able to stand on its own, without requiring an in-person meeting every time."
Roman Zelvenschi
Owner of RomanZ Media Group Inc.
"I deal with both the reports that are sent to philippine number list me and those that have to be delivered to the client. I think there is a slight difference between the two.
On the client side :
In addition to making money for clients, we also care about keeping them happy. As you know, good numbers don't guarantee a client, but bad numbers will always get you fired.
Clients don't really care much about metrics; most of them either don't understand them or cling to ones that don't impact their marketing goals. Even if you're dealing with a great marketing manager, they still have to get budget approval from someone who doesn't know the difference between bounce rate and
exit rate.
That's why, from our point of view, it's a great report for a client:
It has a half-page summary that includes what has happened this month and why. Did our plan last month work and what are our plans for the future?
Ideally, you should show them how you have directly influenced the final result.
It has to tell a continuous story every month and be consistent. We can't adjust our interpretation to make the numbers look good. So we can't say one month, 'Organic traffic is down, but leads are up, and that's the only thing that matters,' and the next month, 'Well, leads are down, but look at all this organic traffic.'