Steps to create webinar content
Posted: Sun Dec 22, 2024 5:24 am
As we have seen in the introduction, there are different objectives for which a webinar is created.
This time, I'm going to focus on the sales objective.
I am going to detail the content of a webinar that is focused on the conversion of a product or service.
To do this, I have structured the webinar into four blocks:
Welcome.
Valuable content.
Closing.
Sales phase.
And I have estimated the duration of it at one hour.
Before starting I would like to share a TIP.
You will see that throughout the webinar, different thailand telegram group questions are asked to the participants and all of them seek the positive answer, yes.
This has a neurological explanation:
Our brain tends to expend as little energy as possible and when it gives an answer repeatedly, it quickly creates a pattern of response, so if the first questions have a positive answer, the inertia of the brain will make the final ones also be yes.
Let's go for the webinar!
Webinar Content - Preparation
1.- Welcome
A 15-minute introduction is enough for attendees to decide to stay until the end or close the window of our webinar.
The welcome is structured as follows:
Introduce yourself
Define in just one sentence what the title of the workshop is and why it is covered.
Places users
Let them know they are in the right place.
I like to use the phrase: “It's for you if…”
Make a summary
Tell them what they are going to see in the next few minutes: what they will get out of watching your seminar, the most common mistakes they should avoid, and the tactics or methods you yourself use.
Promise
Tell them that if they stay until the end you will give them a gift.
Problem
At this moment we touch their pain points, knowing that every answer to our questions is a yes.
The best way to start is with the question: does this situation sound familiar to you?
Solution
We reassure the user that he is not alone and that it is not his fault that he is in this situation, he simply has not found the right technique or methods.
At this point, he shakes his painful situation, wanting to get to the real problem: "I want to learn how to use Facebook Ads to sell more and get more money. Really? I would say that you want to learn how to properly manage yourFacebook campaignsto have a business that generates passive income automatically and you can enjoy more free time with your family."
This time, I'm going to focus on the sales objective.
I am going to detail the content of a webinar that is focused on the conversion of a product or service.
To do this, I have structured the webinar into four blocks:
Welcome.
Valuable content.
Closing.
Sales phase.
And I have estimated the duration of it at one hour.
Before starting I would like to share a TIP.
You will see that throughout the webinar, different thailand telegram group questions are asked to the participants and all of them seek the positive answer, yes.
This has a neurological explanation:
Our brain tends to expend as little energy as possible and when it gives an answer repeatedly, it quickly creates a pattern of response, so if the first questions have a positive answer, the inertia of the brain will make the final ones also be yes.
Let's go for the webinar!
Webinar Content - Preparation
1.- Welcome
A 15-minute introduction is enough for attendees to decide to stay until the end or close the window of our webinar.
The welcome is structured as follows:
Introduce yourself
Define in just one sentence what the title of the workshop is and why it is covered.
Places users
Let them know they are in the right place.
I like to use the phrase: “It's for you if…”
Make a summary
Tell them what they are going to see in the next few minutes: what they will get out of watching your seminar, the most common mistakes they should avoid, and the tactics or methods you yourself use.
Promise
Tell them that if they stay until the end you will give them a gift.
Problem
At this moment we touch their pain points, knowing that every answer to our questions is a yes.
The best way to start is with the question: does this situation sound familiar to you?
Solution
We reassure the user that he is not alone and that it is not his fault that he is in this situation, he simply has not found the right technique or methods.
At this point, he shakes his painful situation, wanting to get to the real problem: "I want to learn how to use Facebook Ads to sell more and get more money. Really? I would say that you want to learn how to properly manage yourFacebook campaignsto have a business that generates passive income automatically and you can enjoy more free time with your family."