As you gain traction, though

[zihadhasan019]

Media + Press links, like Linkbait, are consistently valuable, but the same principles tend to apply. Once you're a behemoth in your field, another link from the Wall Street Journal or the Chicago Tribune won't provide a substantial boost. Content licensing (or technology licensing) and partnership-style links are particularly interesting. For new sites, the value tends to be low, simply because you have very little content to license and few big brands are willing to make arrangements with you.


, this technique climbs in value and, in my experi usa email database ence, provides some of the best ROI for large, dominant sites that can leverage their content warehouses to earn dozens or even hundreds of individual external links to every piece of content they produce through licensing agreements that require a link back to the original. Graph of the Value of PR Sculpting Based on Indexation The panel I spoke on at SMX East about PR Sculpting featured six speakers with six unique perspectives on the topic.





While it was tough to find consensus around the minute details of PR Sculpting, the panel mostly agreed that the tactic is primarily valuable for helping sites that have additional pages they want in the main index that simply don't make the cut get in. This handy chart illustrates that principle, showing that, relatively speaking, you're only really getting value out of the practice of PR sculpting (whether you do it with nofollow, careful link selection, link consolidation or something else) when you have pages that languishing in search engine index obscurity (see this recent post for more.