But what exactly is targeted email marketing, what are the benefits and how can your business start this effective way of contacting your customers? Below, we’ll look into email list france exactly that, and give you all the information you need to become confident and proficient at targeted email marketing.
Targeted email marketing is a strategy taken to contact a specific group of customers, otherwise known as a segment, who you know are more likely to engage with a specific piece of content, product or service, or an offer or discount.
Yes, if you send the same blanket email out to your entire mailing list it will still land in the inboxes of those same customers, but it’ll also be received by customers who won’t find it relevant. That means you’re at risk of lower engagement rates, customers unsubscribing from your email list, and a decrease in customer loyalty. In this day and age, when customer retention is more important than ever, businesses should do what they can to keep every customer on their side.
One of the key factors of targeted email marketing is personalisation. When a customer receives an email from your brand that is relevant to them, their goals, their needs and their interests, they’re far more likely to engage. And when customers are more likely to engage, that means they’re more likely to spend more money with you.