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Globaltec and CV CRM provide tips for real estate professionals

Posted: Sun Dec 22, 2024 5:04 am
by bithee975
The real estate sector is expected to continue last year's 12.8% increase and is warning businesses driven by the digital market in 2022.

According to the report by the Brazilian Association of uk b2b email database Estate Developers (Abrainc), the medium and high-end segments showed a 109% increase in the number of properties sold, with 9.1 thousand units sold. In the Casa Verde e Amarela program, 29.6 units were sold, a 9% drop in sales, which has not impacted the positive result so far.

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Data from 2022 indicate that the construction market will boost the country's economy. The CEO of CV CRM – Construtor de Vendas , Fábio Garcez, discussed in the podcast promoted by Globaltec how technology promotes a significant increase in the search for properties in digital media. What has not changed much is the desire of families to acquire a property combined with comfort and technology.

Based on the survey figures, the increase in real estate sales has resulted in a shorter sales cycle. In other words, as the number of sales increases, the pre- and post-sale process becomes shorter, which accelerates the pace of business in new launches.

Discover the largest and best real estate CRM in Brazil.

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Customer Journey and Data Integration
For Frederiko Oliveira, Head of Products at Globaltec , the prospects for real estate sales are the best possible. “Technology can help companies keep costs under control and ensure more flexible margins,” he points out. However, the link between technology and real estate sales is only possible with concrete initiatives to integrate with market trends.

With the expansion of the real estate sector, technology companies have been gaining ground in financial, administrative and sales management solutions. For Fábio, the focus is to transform the customer journey into an innovative experience. “The future of any business comes from process innovation and technological integration ,” he reflects.

Therefore, the customer experience with technological integrations is part of the purchasing journey and the sales process in companies. According to Frederiko, boosting the connectivity of solutions is essential for companies to grow with the use of technology. “Today, to give you an idea, more than 12 million requests are transacted monthly in the UAU ERP”, he concludes.