2. Have the right format and weight
Posted: Wed Jan 15, 2025 5:50 am
Using PNG or JPG formats is another way to optimize images for SEO positioning, since they are the ones that Google mainly accepts.
You should also avoid very large files, as this will cause slow loading and this is bad for search engines (in addition to a high bounce rate).
In that case, it is best to use the PNG format for all the images on your website - logos, icons, buttons, etc. - and JPG for large photographs with lots of details and colors.
3. Have optimized ALT attributes
What is the ALT attribute? The alternative text is an HTML attribute that basically describes the image.
Its main function is to allow search engines to crawl and better rank your page.
Although it is automatically generated using HTML code, it can be very weak in terms of characterization.
In that sense, you have the possibility to edit the ALT attributes to make them more specific and descriptive, always in association with the context of the image .
4. Originality to stand out
Certainly, there are a wide variety of image banks on the Internet where you can find thousands of quality photographs, both paid and free.
However, you will not have exclusivity with them, because they belong to third parties.
Does this hurt SEO? It doesn't detract, but it doesn't add either, so the ideal is to have original photos that bring you long-term benefits .
5. Mobile responsive adaptation
During the first half of 2020 , total mobile Internet traffic achieved an annual increase of 43.4%.
As you can see, more and more people are browsing from their phones, so you need to make sure that your images look and load well on these types of devices.
6. Lazy loading
You can also optimize images and improve your page's SEO by implementing lazy loading.
This optimization technique causes the browser to load files progressively (as the user accesses the website), and not all at once.
This helps to avoid saturation and leads to significant improvements in performance, something that Google and users value highly.
7. Geolocation
Although the Internet knows no barriers, for SEO positioning the location definitely matters.
Adding geolocation metadata to the images you publish on your site, through the different tools phone number germany available on the market, will allow you to offer much more information to crawling robots to locate and extract the data that accompanies these files, and with this you can strengthen local SEO.
If you set yourself the goal of optimizing images on your website, applying all these strategies, you will not only position your business or venture in the top spots of search engines, but you will also improve the user experience.
Because who doesn't want to browse a site with a much faster loading time and attractive images? Don't hesitate: the images you integrate into your site are not just a detail, but a necessary complement to your content.
You should also avoid very large files, as this will cause slow loading and this is bad for search engines (in addition to a high bounce rate).
In that case, it is best to use the PNG format for all the images on your website - logos, icons, buttons, etc. - and JPG for large photographs with lots of details and colors.
3. Have optimized ALT attributes
What is the ALT attribute? The alternative text is an HTML attribute that basically describes the image.
Its main function is to allow search engines to crawl and better rank your page.
Although it is automatically generated using HTML code, it can be very weak in terms of characterization.
In that sense, you have the possibility to edit the ALT attributes to make them more specific and descriptive, always in association with the context of the image .
4. Originality to stand out
Certainly, there are a wide variety of image banks on the Internet where you can find thousands of quality photographs, both paid and free.
However, you will not have exclusivity with them, because they belong to third parties.
Does this hurt SEO? It doesn't detract, but it doesn't add either, so the ideal is to have original photos that bring you long-term benefits .
5. Mobile responsive adaptation
During the first half of 2020 , total mobile Internet traffic achieved an annual increase of 43.4%.
As you can see, more and more people are browsing from their phones, so you need to make sure that your images look and load well on these types of devices.
6. Lazy loading
You can also optimize images and improve your page's SEO by implementing lazy loading.
This optimization technique causes the browser to load files progressively (as the user accesses the website), and not all at once.
This helps to avoid saturation and leads to significant improvements in performance, something that Google and users value highly.
7. Geolocation
Although the Internet knows no barriers, for SEO positioning the location definitely matters.
Adding geolocation metadata to the images you publish on your site, through the different tools phone number germany available on the market, will allow you to offer much more information to crawling robots to locate and extract the data that accompanies these files, and with this you can strengthen local SEO.
If you set yourself the goal of optimizing images on your website, applying all these strategies, you will not only position your business or venture in the top spots of search engines, but you will also improve the user experience.
Because who doesn't want to browse a site with a much faster loading time and attractive images? Don't hesitate: the images you integrate into your site are not just a detail, but a necessary complement to your content.