Branding as identity
Posted: Wed Jan 15, 2025 5:08 am
Regarding the second relevant point in terms of building this strategy, there is Branding as the core . Branding can be defined as everything that involves the management of a brand, as well as its values, positioning or image to be recognized by customers with its characteristic elements.
A good branding job will make users create ties with the brand or corporate identity, making it recognizable depending on what elements make it unique. This translates into a way of standing out from other companies in a sector, giving additional value to the content or products offered.
It is important to keep in mind these tips that can be added to YouTube marketing campaigns:
Defines the location or proximity range that the brand has with the public.
Use audio and music to make the proposal attractive.
Put your goals at the service of optimization.
Connect with the public
The third topic to consider is the connection users have with brands. They are not just spectators, which is why it is important to do everything possible to give them something more so that they connect better with the content. You can inform them, entertain them, persuade them, and even call them to take action.
It is estimated that around 49% of sales achieved on audiovisual platforms are attributed to the creativity of advertising and the marketing work behind it.
In addition, it is necessary to create a link through the campaign story so that they identify with the ads through emotional resources such as humor, surprise, emotion, etc.
When these elements are present, an immediate difference is reflected compared to campaigns book your list that do not have them. This is evidenced by reviewing metrics such as watch time or the reach of the marketing plan. YouTube generates all these metrics automatically to visualize the impact of the campaigns.
Direct to achieve
A good branding job will make users create ties with the brand or corporate identity, making it recognizable depending on what elements make it unique. This translates into a way of standing out from other companies in a sector, giving additional value to the content or products offered.
It is important to keep in mind these tips that can be added to YouTube marketing campaigns:
Defines the location or proximity range that the brand has with the public.
Use audio and music to make the proposal attractive.
Put your goals at the service of optimization.
Connect with the public
The third topic to consider is the connection users have with brands. They are not just spectators, which is why it is important to do everything possible to give them something more so that they connect better with the content. You can inform them, entertain them, persuade them, and even call them to take action.
It is estimated that around 49% of sales achieved on audiovisual platforms are attributed to the creativity of advertising and the marketing work behind it.
In addition, it is necessary to create a link through the campaign story so that they identify with the ads through emotional resources such as humor, surprise, emotion, etc.
When these elements are present, an immediate difference is reflected compared to campaigns book your list that do not have them. This is evidenced by reviewing metrics such as watch time or the reach of the marketing plan. YouTube generates all these metrics automatically to visualize the impact of the campaigns.
Direct to achieve