How does email automation work?

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You may assume email automation is a complicated process, but thanks to email marketing apps and tools, introducing email automation to your marketing strategy should feel straightforward. All you need to do is create a campaign and then set up a trigger. Your trigger is a specific event, date, or contact activity, such australia contact data as someone signing up for your newsletter. That trigger will tell your system to automatically send an email should that event happen, without any manual intervention from your side.

Considering 74% of consumers expect a welcome email once they subscribe, email automation can ensure you build a connection with your customers and fulfil their expectations.

To get started, you’ll first need to choose the right automated email service provider for your needs. You may need to try out a few different platforms before you find the right fit (if you spot a free trial, be sure to take advantage of it!) When you’re just starting out, it may be sensible to choose an affordable provider that offers a more basic package so you can get to grips with email automation first, rather than investing in a platform with a high price point straight away.



From there, you can decide on your email marketing strategy and set your objectives. What are you looking to achieve from email automation? Starting simple is often the best approach - choose a couple of triggers and follow-up messages to test as you get comfortable with the software.