Discount system
Posted: Sat Dec 21, 2024 4:16 am
VKontakte + Targeted advertising
This combination will bring the desired effect on the return if you competently manage the group on VKontakte with the holding of drawings and guest posts, and well-configured targeted advertising will help you achieve the marketing and commercial goals of your medical company. Here I want to focus your attention on competitions, namely on the value of competition prizes. It seems to me that, for example, “win an appointment with a doctor” is not quite what your target audience wanted and would like to win.
Odnoklassniki +Targeted advertising
Many people underestimate this social network, but in vain. There is a active telegram number data target audience and fewer competitors than, for example, on VKontakte, which means that you can attract clients with a smaller advertising budget. Try, test and, most importantly, analyze and draw the right conclusions. For example, if you were unable to track the effectiveness of an advertising channel, this does not mean that Odnoklassniki does not work and is not suitable for your business. Perhaps the reason lies in the performer himself, in the reputation of the institution, pricing policy or in the adequacy of the marketing activity of your organization.
I am sure that many have a system of discounts, both permanent and periodic. I will say only one thing. Please do not forget to reflect your discount policy, which you implement in the offline environment on your corporate website, in social groups and in other advertising channels.
Outdoor advertising
I believe that in the medical segment, outdoor advertising can be periodically used to maintain brand awareness and clean brand touchpoints, but before you place any banner, think about how you will track the effectiveness of this advertising channel.
New points of contact
The target audience of medical centers is wide in terms of age and gender, so it is worth testing new points of contact, such as advertising in elevators, in mailboxes, on transport, etc.
This combination will bring the desired effect on the return if you competently manage the group on VKontakte with the holding of drawings and guest posts, and well-configured targeted advertising will help you achieve the marketing and commercial goals of your medical company. Here I want to focus your attention on competitions, namely on the value of competition prizes. It seems to me that, for example, “win an appointment with a doctor” is not quite what your target audience wanted and would like to win.
Odnoklassniki +Targeted advertising
Many people underestimate this social network, but in vain. There is a active telegram number data target audience and fewer competitors than, for example, on VKontakte, which means that you can attract clients with a smaller advertising budget. Try, test and, most importantly, analyze and draw the right conclusions. For example, if you were unable to track the effectiveness of an advertising channel, this does not mean that Odnoklassniki does not work and is not suitable for your business. Perhaps the reason lies in the performer himself, in the reputation of the institution, pricing policy or in the adequacy of the marketing activity of your organization.
I am sure that many have a system of discounts, both permanent and periodic. I will say only one thing. Please do not forget to reflect your discount policy, which you implement in the offline environment on your corporate website, in social groups and in other advertising channels.
Outdoor advertising
I believe that in the medical segment, outdoor advertising can be periodically used to maintain brand awareness and clean brand touchpoints, but before you place any banner, think about how you will track the effectiveness of this advertising channel.
New points of contact
The target audience of medical centers is wide in terms of age and gender, so it is worth testing new points of contact, such as advertising in elevators, in mailboxes, on transport, etc.