The color palette is an important component of a company's corporate identity, which helps to easily recognize the brand and understand its essence. It is used to design the logo, products and corporate materials and can create the desired effect even without a logo and company name.
As a rule, 2-3 main colors are chosen to create a corporate style, although there are exceptions when brighter combinations are used.
When choosing a color scheme, it is important to consider how colors affect perception. Different shades and their combinations can evoke different emotions and associations related to cultural and historical traditions.
For example, green is often associated with nature and health, yellow with joy and optimism, and black with sadness (but in combination with yellow, black can be perceived as a symbol of luxury). At the same time, it is important that the color palette reflects the philosophy and uniqueness of the brand.
Graphic elements
They play a key role in forming israel phone data the brand image, help to reveal its character more deeply and convey a certain ideology. These elements can convey the mood or messages of the brand depending on the situation. Graphics are especially vivid in printed products. For example, in forms, envelopes and badges, as well as in favicons and other small details.
Compositional solutions
Compositional solutions help to combine different elements of visual style into a single whole, creating a complete image. If the composition is done well, then an advertising banner can be created on its basis. In this case, other elements for identifying the company may not be needed.
Compositional solutions
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The concept of a company's corporate style covers a variety of attributes that depend on the specifics of the business. These include:
printed products such as forms, notepads, envelopes, folders, business cards, menus and calendars;
tableware, whether reusable or disposable cups, plates and cutlery;
office supplies such as pens and pencils;
clothing with a corporate identity, including T-shirts, caps, chef's hats and aprons;
badges, price tags, napkins, food packaging, bags and table mats;
decor for office and transport design.
All these elements, if designed in a recognizable and uniform style, help to create a unique visual image of the organization. When a consumer sees an item with such a design, he automatically associates it with the company. Even a simple photograph or illustration, but with a unique style, can improve recognition.
There is no need to create a design for many different items. Even a minimal set, such as an envelope, a letterhead and a business card with a memorable logo, already shows a high level of organization of the enterprise.