Are you wondering what the current temperature is?
Posted: Sun Jan 12, 2025 4:52 am
Do you want to know how much 500 x 750 is?
Curious to know how old your favorite celebrity is?
But why is Google so obsessed with zero-click searches?
Sure, there's the simple fact that not clicking on Google is better for argentina phone data Google's bottom line. But behind the more cynical explanation is a genuine concern for user experience.
Google's success as a company depends on providing the most accurate and intuitive experience possible for searchers. Historically, that meant presenting users with the best list of web pages for their queries.
But over the years, Google has discovered that people ask simple questions all the time, like “How old is Queen Elizabeth?” In that case, it would be a pretty bad experience to send someone to a random web page to read an entire biography just to find the answer.
The best experience is to simply extract the answer and show it to the user.
For some definition searches, you don't even have to actually search. Google autocomplete includes the definition in the query bar before you hit enter.
So there is a rational explanation for the zero-click madness. If it didn't work for the user, you can bet Google would stop doing it.
Featured Snippet
The answer box and the information box are both examples of featured snippets: a prominent piece of information that appears at the top of search results and contains a link to a website (or websites) to learn more. And instead of viewing featured snippets as their traffic-hogging rivals, most SEO strategists see them as the crème de la crème: the elusive “position zero” in search results.
Curious to know how old your favorite celebrity is?
But why is Google so obsessed with zero-click searches?
Sure, there's the simple fact that not clicking on Google is better for argentina phone data Google's bottom line. But behind the more cynical explanation is a genuine concern for user experience.
Google's success as a company depends on providing the most accurate and intuitive experience possible for searchers. Historically, that meant presenting users with the best list of web pages for their queries.
But over the years, Google has discovered that people ask simple questions all the time, like “How old is Queen Elizabeth?” In that case, it would be a pretty bad experience to send someone to a random web page to read an entire biography just to find the answer.
The best experience is to simply extract the answer and show it to the user.
For some definition searches, you don't even have to actually search. Google autocomplete includes the definition in the query bar before you hit enter.
So there is a rational explanation for the zero-click madness. If it didn't work for the user, you can bet Google would stop doing it.
Featured Snippet
The answer box and the information box are both examples of featured snippets: a prominent piece of information that appears at the top of search results and contains a link to a website (or websites) to learn more. And instead of viewing featured snippets as their traffic-hogging rivals, most SEO strategists see them as the crème de la crème: the elusive “position zero” in search results.