Buyer persona example: Duolingo
Posted: Sun Dec 22, 2024 4:11 am
More often than not, it's easy to spot a business that understands the value of a solid buyer persona - and knows how to use it to their advantage. Duolingo is a shining example.
The company uses knowledge about its customers to its advantage. 60% of learners across the world are under 30, with India having the highest percentage, while in Germany, only 46% are under 30 with 36% aged germany phone number list over 40. The company even knows what languages are popular amongst different age groups. It’s this level of detail that allows Duolingo to create buyer personas that can be targeted with relevant content.
Screenshot of Duolingo chart showing language popularity by age group
With the aim of making learning a language fun, Duolingo uses gamification to help people progress using its app and relies on bright colors and its famous mascot to drive brand awareness and engage with customers.
According to Statista, in Q1 2024, Duolingo had over 97.6 million monthly active users, up by around 35% compared to Q1 in 2023. That’s impressive growth and shows they are doing something right when it comes to using personas to target their audience.
The company uses knowledge about its customers to its advantage. 60% of learners across the world are under 30, with India having the highest percentage, while in Germany, only 46% are under 30 with 36% aged germany phone number list over 40. The company even knows what languages are popular amongst different age groups. It’s this level of detail that allows Duolingo to create buyer personas that can be targeted with relevant content.
Screenshot of Duolingo chart showing language popularity by age group
With the aim of making learning a language fun, Duolingo uses gamification to help people progress using its app and relies on bright colors and its famous mascot to drive brand awareness and engage with customers.
According to Statista, in Q1 2024, Duolingo had over 97.6 million monthly active users, up by around 35% compared to Q1 in 2023. That’s impressive growth and shows they are doing something right when it comes to using personas to target their audience.