CX and Rental: The Benefits of Network Effects and Servitization
Posted: Tue Jan 07, 2025 9:07 am
The ways in which Rental can express itself today – physical + digital, omnichannel, data-driven, personalized – can be seen as the replication, at different levels, of typically social logics.
Social media are in fact able to bring together in the same virtual place people russia whatsapp resource with common interests who want to share resources of various types (information, ideas, opinions). By exploiting the power of those same platform dynamics and channeling the so-called network effects – whereby the value of a product or service increases based on the number of other users – a Rental brand has excellent opportunities to improve its CX offering . And Customer Experience , in turn, can significantly contribute to the growth of the sector .
From Product to Service: Servitization Logics at Work
Sharing economy companies – including rental companies – are part of a broader trend called “ servitization ,” which has a lot to do with a crucial shift from product to service .
What is servitization? Instead of selling products outright, companies can expand their potential markets by renting access for limited-time use of the same products that people used to buy. Not only that, the added value of the proposition consists in the set of services associated with the use that actually create a rich, satisfying, frictionless customer experience .
Social media are in fact able to bring together in the same virtual place people russia whatsapp resource with common interests who want to share resources of various types (information, ideas, opinions). By exploiting the power of those same platform dynamics and channeling the so-called network effects – whereby the value of a product or service increases based on the number of other users – a Rental brand has excellent opportunities to improve its CX offering . And Customer Experience , in turn, can significantly contribute to the growth of the sector .
From Product to Service: Servitization Logics at Work
Sharing economy companies – including rental companies – are part of a broader trend called “ servitization ,” which has a lot to do with a crucial shift from product to service .
What is servitization? Instead of selling products outright, companies can expand their potential markets by renting access for limited-time use of the same products that people used to buy. Not only that, the added value of the proposition consists in the set of services associated with the use that actually create a rich, satisfying, frictionless customer experience .