Credibility goes beyond their own audience too
Posted: Tue Jan 07, 2025 6:46 am
For instance, if your influencer is a makeup artist, do they regularly use your products? Or do they only validate the product quality when being paid to do so? In other words, how obvious is it that they’re only expressing enthusiasm for a brand or product because they are being paid to do so, rather than choosing to work with brands they truly stand behind? Audiences are incredibly attuned to what they perceive as transparent cash grabs over genuine product affinity.
Assess whether you think they have mass market or commercial appeal kuwait number screening beyond their current followers. Do they have a unique point-of-view that can translate into other marketing channels and possibly future campaigns? Or are they simply “obsessed” with every product or service they’re paid to talk about? This is especially important to determine if you want to build long-term relationships with your influencers. Particularly if you’re looking to work with big-name influencers, your credibility vetting should also extend to their previous work with other brands and their backgrounds more generally. Essentially, you’re looking for evidence that they’re free and clear of any scandals or issues that could negatively impact your brand should your name be attached to them.
Assess whether you think they have mass market or commercial appeal kuwait number screening beyond their current followers. Do they have a unique point-of-view that can translate into other marketing channels and possibly future campaigns? Or are they simply “obsessed” with every product or service they’re paid to talk about? This is especially important to determine if you want to build long-term relationships with your influencers. Particularly if you’re looking to work with big-name influencers, your credibility vetting should also extend to their previous work with other brands and their backgrounds more generally. Essentially, you’re looking for evidence that they’re free and clear of any scandals or issues that could negatively impact your brand should your name be attached to them.