qualification and an eventual sale.

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If you’re reading this, chances are you’ve played some role in B2B lead generation. Lead gen has been a predominant subsection of B2B marketing strategy for some time. ABM has also been around, but only gained more widespread acceptance – and actionability for smaller organizations – over the last decade. So what do we need to know about these two “styles” of marketing? How do they work together, how are they different, and which should we focus on? B2B Lead Generation Explained Lead generation, in its essence, is a marketing process aimed at sparking interest among potential customers—or leads—in what you're selling. It is often paired with “nurturing” these




leads to move them through stages of Pull-out Quote: "In the vast ocean of potential kazakhstan number screening customers, leads are those special fish who've shown a hint of interest in your bait." ‍ ‍Identifying the Leads Leads are the potential customers who've indicated an interest in your product or service. They might show this interest in numerous ways: Filling out a contact form on your website Downloading an eBook or white paper Subscribing to your newsletter Signing up for a webinar ‍ Techniques for Lead Generation When it comes to lead generation, you cast a wide net.