Primary, Secondary, Lean Market Research
Posted: Tue Jan 07, 2025 5:35 am
Depending on the objective of the study and the sector we are investigating, a market research can be primary and secondary . Or contain elements of both types.
Primary research is the collection of first-hand information about the market and algeria whatsapp resource customers within that market. In this type of research, surveys are conducted by the company, according to internally determined criteria. Primary research is successfully used to segment audiences and determine buyer personas .
Secondary research consists of all the public data and documents currently available (for example, reports on key industry trends, market statistics, various types of content and sales data already in the possession of the company). Secondary research is particularly useful for analyzing the competition .
What differentiates primary and secondary research are the sources from which the data come : in secondary research, surveys and tests already carried out are evaluated and then processed according to criteria defined by others.
Lean market research is not about the nature of the source information but rather how the entire research process is conducted .
The lean method in fact refers to a type of methodology , widely used in contemporary marketing, which consists in implementing a cycle of incremental improvements : starting from the data, the research continues with feedback on the product which in turn constitutes the incipit for iteration and validation. In other words: lean market research studies the results of the first test “explorations”, learns from the results and evolves starting from those , without waiting for the conclusion of the process to express an evaluation (which is therefore always open to updates and corrections).
Primary research is the collection of first-hand information about the market and algeria whatsapp resource customers within that market. In this type of research, surveys are conducted by the company, according to internally determined criteria. Primary research is successfully used to segment audiences and determine buyer personas .
Secondary research consists of all the public data and documents currently available (for example, reports on key industry trends, market statistics, various types of content and sales data already in the possession of the company). Secondary research is particularly useful for analyzing the competition .
What differentiates primary and secondary research are the sources from which the data come : in secondary research, surveys and tests already carried out are evaluated and then processed according to criteria defined by others.
Lean market research is not about the nature of the source information but rather how the entire research process is conducted .
The lean method in fact refers to a type of methodology , widely used in contemporary marketing, which consists in implementing a cycle of incremental improvements : starting from the data, the research continues with feedback on the product which in turn constitutes the incipit for iteration and validation. In other words: lean market research studies the results of the first test “explorations”, learns from the results and evolves starting from those , without waiting for the conclusion of the process to express an evaluation (which is therefore always open to updates and corrections).