increased brand visibility :

[nurmohammadkhan]

Of course, Mark Zuckerberg’s metaverse deserves a separate discussion , a technology that, from NFTs to cryptocurrencies, could have a profound impact on the way marketers communicate with their audience. A brand with a strong personality like Gucci, for example, has built a multimedia space – enabled by the online gaming platform Roblox – in which some of its iconic pieces, such as sneakers , exist exclusively digitally and therefore must be “worn” in augmented reality to be experienced.

In the metaverse it will be possible not only to add a way of contacting the ghana whatsapp resource public that could have disruptive communication effects but real conversation spaces will open up , in which companies will be able to interact with consumers on a deeper level . Users will be invited to actively participate, with their content, in the creation of a collective imagination.

The advantages that this “metaverse marketing” strategy seems to offer – despite the still small number of successful cases – are numerous:

a potentially unlimited number of participants is added to the “analogue” visitors;
possibility of conveying the company's values , involving consumers in the story of the brand;
new resources to strengthen the brand identity , enhancing the emotional and experiential elements;
greater customer loyalty , as customers develop a stronger sense of belonging to the brand community by sharing events in the metaverse.
3. Rethinking the events
Closely connected to the creation of purchasing paths increasingly dotted with online and offline touch points, we find another very promising marketing strategy: one that focuses on the design of sensory experiences . It is the events sector, which after having managed to move into the virtual dimension, with video conferences and webinars, is gradually returning to in-person meetings.