Veracity of information

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It refers to the different ways and types in which data can be recorded. These can come from different channels such as social networks, GPS , cameras, etc. and can be structured and easy-to-analyze data such as databases or unstructured data such as text documents, emails, audios or videos, among many others.

It is and will also be a challenge for companies to recognize information in different formats and to be able to store , classify and analyze it.


It indicates the reliability of the information iceland whatsapp resource obtained. It is very important that the data obtained is true and of quality, so it is necessary to eliminate fraudulent information by applying different methods and solutions. It will be useless to analyze a large amount of data if half of it is not true, you will get a result far from reality and the needs of your business.

Value of data

It refers to the useful information that can be extracted from data. The same information that will help organizations generate added value for the business, which becomes knowledge and an action or decision.

But for that information to be considered valuable, it must meet the four V's mentioned above.

2 Additional Vs
In addition to the 5 Vs of Big Data mentioned above, there are experts who have proposed including 2 additional Vs, such as data visualization and viability . They claim that all the previous Vs are useless if the information and data are not viable or legible, since no decision can be made.