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Posted: Mon Jan 06, 2025 10:29 am
More Facts About Digital Marketing Pipelines for Nonprofits
82% of nonprofits believe email is one of the most germany phone number effective digital channels for reaching supporters.
71% of nonprofits believe Facebook and Instagram are the most effective digital marketing channels.
33% of nonprofits believe peer-to-peer fundraising is one of the most effective digital channels.
The average CPC for digital ads varies: $2.99 for media ads, $3.68 for video ads, and $3.72 for search ads.
Digital advertising investment continues to grow, with overall nonprofit ad spending growing 12%.
Paid media advertising investments from nonprofits increased significantly by 102%.
Email-based marketing and promotions generate 28% of all online nonprofit revenue.
Donation Behavior and Donation Statistics
Understanding donor behavior can help develop effective marketing strategies for nonprofits. Let’s take a look at some key statistics that may impact how you fundraise.
10. Having a compelling reason motivates 74% of donors to increase their giving or give outside of their normal plans.
To make your reasoning compelling, focus on stories that tell the direct impact of your donation and create an emotional connection.
What EB Research Partnership shared on Instagram is a great example of this. The non-profit organization frequently posts on Instagram that we are living the lives of children affected by Epidermolysis Bullosa (EB).
This approach allows donors to understand the true impact of their donations. By sharing personal stories and vivid images, EB research partners create emotional connections that inspire donors to give more generously.
11. 75% of donors seek information about a charity’s achievements before deciding to donate.
People want to know that their contribution will make a real difference. Seeing concrete results helps build confidence in the organization's effectiveness.
To fulfill this need, you can display social proof on your website. These are testimonials, case studies, and trust badges that demonstrate your organization’s impact and credibility.
82% of nonprofits believe email is one of the most germany phone number effective digital channels for reaching supporters.
71% of nonprofits believe Facebook and Instagram are the most effective digital marketing channels.
33% of nonprofits believe peer-to-peer fundraising is one of the most effective digital channels.
The average CPC for digital ads varies: $2.99 for media ads, $3.68 for video ads, and $3.72 for search ads.
Digital advertising investment continues to grow, with overall nonprofit ad spending growing 12%.
Paid media advertising investments from nonprofits increased significantly by 102%.
Email-based marketing and promotions generate 28% of all online nonprofit revenue.
Donation Behavior and Donation Statistics
Understanding donor behavior can help develop effective marketing strategies for nonprofits. Let’s take a look at some key statistics that may impact how you fundraise.
10. Having a compelling reason motivates 74% of donors to increase their giving or give outside of their normal plans.
To make your reasoning compelling, focus on stories that tell the direct impact of your donation and create an emotional connection.
What EB Research Partnership shared on Instagram is a great example of this. The non-profit organization frequently posts on Instagram that we are living the lives of children affected by Epidermolysis Bullosa (EB).
This approach allows donors to understand the true impact of their donations. By sharing personal stories and vivid images, EB research partners create emotional connections that inspire donors to give more generously.
11. 75% of donors seek information about a charity’s achievements before deciding to donate.
People want to know that their contribution will make a real difference. Seeing concrete results helps build confidence in the organization's effectiveness.
To fulfill this need, you can display social proof on your website. These are testimonials, case studies, and trust badges that demonstrate your organization’s impact and credibility.