We have already talked about how to evaluate the quality of marketing research before purchasing . What are the pitfalls of purchasing marketing research: Lack of detailed data on production in the country. Often companies sell reports with data on production of goods not by region, but by federal district. Lack of data on production of enterprises. by law, however, a self-respecting marketing company will definitely supplement the report with expert assessments on this topic based on its own database and all available data. Instead of the rating of manufacturers, a rating of revenue of enterprises in the industry (OKVED) is provided.
Such information can be included in the report algeria telegram as additional information, but in no way can it replace the rating of manufacturers, since a number of large enterprises have a different OKVED code from the main industry code, for example, wholesale trade or leasing of property. A formal approach to key company profiles – instead of basic information and significant data on production capacities and output of types of products, events and plans, you are offered downloads from publicly available databases with certificates on financial statements, financial results and a mass of coefficients calculated automatically on their basis. Small amount of content per chapter. You expect to see detailed analytics on the topic of the world market, but in fact you get half an A4 page with general phrases.
“A lot of water” - a good half of the report is taken up by classifications and terminology, extensive citations of GOSTs, the Ministry of Economic Development and Trade’s report on the state of the country’s economy, the ruble exchange rate, and oil price forecasts. Superficial analytics generated by programs, at the level of a simple comparison with the previous year, without taking into account and explaining nuances, dynamics, automatically generated forecasts for 5 years. Be sure to request a detailed demo version of the marketing research, study it, ask questions to get truly complete and useful data for marketing and management decision-making. We are always ready to provide advice on issues of research quality assessment, comparison of figures and selection of the most optimal research methods.