Data analysis in the marketing world is essential to drive decision-making, evaluate the effectiveness of marketing campaigns, identify market opportunities or detect new potential audiences, for example. And although there are many subjective elements in the marketing world, if there is one thing that is not open to debate, it is the importance of first-party data.
In this sense, it is undeniable that the natural evolution of marketing is determined by the analysis and processing of large amounts of data in order to achieve personalized campaigns. Therefore, there is no doubt that marketing and data science are inextricably linked, and brands must gather all the information in order to offer the best experiences to customers and thus have the ability to obtain a 360º view of the consumer to offer them what they need at all times. For this reason, innovation, personalization and any strategy worth its salt inevitably involves the use of data applied to marketing.
First-party data provides brands with highly relevant information about their audience, but how can companies collect this data? Without a doubt, game mechanics and gaming are the most effective techniques for lead generation. Games applied to marketing generate a large amount of data and provide brands with a specific profile of their target audience. It is also a quick and non-invasive way of obtaining information from customers, while they are having fun.
In this scenario, no one doubts the importance of the data collected through gaming. The main reason indonesia number screening is its origin, since the information comes from the client itself, which means that it is differential and high-quality data. With it, it is possible to better understand the needs of the target audience, and therefore, design an adapted marketing strategy that allows the sending of personalized messages that make it easier to measure their effectiveness. However, gaming brings with it other benefits such as:
High capacity for engagement. One of the characteristics of online games is their participatory nature, which facilitates the commitment of players in their relationship with brands. Therefore, gaming is an effective way of getting closer to the customer and interacting with them to achieve with the possibility of personalizing the experience and, thus, increasing engagement.
Segmentation and heterogeneous audience. Video game users cover a wide range of ages, which makes their audience very heterogeneous in terms of tastes. This allows them to be segmented and more specific campaigns to be created depending on the type of audience they are aimed at.
Improves brand reputation. Providing entertainment is one of the best strategies to position a brand in the mind of the consumer. In addition, it has been shown that users retain information better when they are having fun.
Customer loyalty. One of the main objectives of marketing is to build customer loyalty. The better the brand experience offered, the higher the level of commitment they will develop.
Ultimately, when establishing a marketing strategy, the value of data cannot be underestimated, because it contains all the information we need to know about customers, from who they are, what they do on the website, what products they are interested in and how long they have been associated with the brand.