Thus, when carrying out a relational
Posted: Mon Jan 06, 2025 4:39 am
The stereotypes of each generation are very defined, for this reason one of the most common ways of segmenting the public in marketing is to do so through these generations: Z and Boomer . In this sense, if there is a characteristic feature of the so-called baby boomers it is that they are a demographic group with great economic influence, while Generation Z is famous for its technological knowledge.
marketing strategy , the first thing that brands must do is identify the market niche to which their product or service is directed, segmenting it according to the generation to which it belongs.
But what are the most appropriate marketing strategies to communicate with Generation Z and Boomers? According to data from the 5th Relationship Marketing Study, there are several differences between the two generations. On the one hand, young people between 18 and 34 years old, belonging to Generation Z, prefer to use social media and email, compared to people over 55 years old, belonging to the Boomer generation, who prefer more traditional means such as direct mail and in-store offers to receive information about brand promotions.
This last generation belongs to a very powerful market niche, however, they are attached to the most jamaica number screening traditional marketing methods, according to this study which concludes that this group has a greater awareness of local and proximity commerce, entering the top 3 of loyalty reasons. Thus, promotions aimed at Boomers can become a great marketing strategy to attract traffic to stores. At the other end is generation Z, which is guided more by custom and convenience, and makes more frequent use of online commerce.
But if there is one thing that both generations have in common, according to Mediapost's 5th Relationship Marketing Study, it is the choice of channel to discover new brands: the physical store. However, Boomers also find inspiration in traditional media such as advertising brochures and on television, while young people move more in the digital world of social networks. Although this does not mean that generation Z does not make their purchases in physical stores. They are the kings of omnichannel, 77% of them use their mobile phone while shopping, compared to 43% of the Boomer generation.
When it comes to promotions, the Z generation values feeling special when it comes to belonging to a loyalty club, whereas the Boomers place more importance on promotions that bring with them a financial return. However, when it comes to participating in contests and receiving a discount, both generations acknowledge that they have no problem giving up their data. In this sense, many brands are opting for gaming to create marketing strategies that allow data collection, regardless of the generation to which their target audience belongs. The main reason is that it is a non-invasive and fun way to carry out contests or games that also provide benefits to consumers such as discounts, gifts or free products.
marketing strategy , the first thing that brands must do is identify the market niche to which their product or service is directed, segmenting it according to the generation to which it belongs.
But what are the most appropriate marketing strategies to communicate with Generation Z and Boomers? According to data from the 5th Relationship Marketing Study, there are several differences between the two generations. On the one hand, young people between 18 and 34 years old, belonging to Generation Z, prefer to use social media and email, compared to people over 55 years old, belonging to the Boomer generation, who prefer more traditional means such as direct mail and in-store offers to receive information about brand promotions.
This last generation belongs to a very powerful market niche, however, they are attached to the most jamaica number screening traditional marketing methods, according to this study which concludes that this group has a greater awareness of local and proximity commerce, entering the top 3 of loyalty reasons. Thus, promotions aimed at Boomers can become a great marketing strategy to attract traffic to stores. At the other end is generation Z, which is guided more by custom and convenience, and makes more frequent use of online commerce.
But if there is one thing that both generations have in common, according to Mediapost's 5th Relationship Marketing Study, it is the choice of channel to discover new brands: the physical store. However, Boomers also find inspiration in traditional media such as advertising brochures and on television, while young people move more in the digital world of social networks. Although this does not mean that generation Z does not make their purchases in physical stores. They are the kings of omnichannel, 77% of them use their mobile phone while shopping, compared to 43% of the Boomer generation.
When it comes to promotions, the Z generation values feeling special when it comes to belonging to a loyalty club, whereas the Boomers place more importance on promotions that bring with them a financial return. However, when it comes to participating in contests and receiving a discount, both generations acknowledge that they have no problem giving up their data. In this sense, many brands are opting for gaming to create marketing strategies that allow data collection, regardless of the generation to which their target audience belongs. The main reason is that it is a non-invasive and fun way to carry out contests or games that also provide benefits to consumers such as discounts, gifts or free products.