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Posted: Sun Jan 05, 2025 5:19 am
Audits help us identify these issues before they become a serious detriment to our online marketing performance.
SEO website audits can go a step further by giving you a comparison between older audits you conducted or audits you conducted on your competitors’ websites!
By using the right tools, you can identify differences such as average word count, number of internal links on a page, and more. All of this can help you identify your competitors’ on-page SEO strategy and help you get an edge on your competition.
DOWNLOAD
Want to generate more leads? (Of course you do.)
The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Download it today!
the b2b marketer's toolkit: 120+ tips for generating more leads and outwitting your competitors
How to conduct an SEO website audit
While it’s vital to conduct consistent website audits to help you benchmark your website’s progress, it’s equally as important to create a focus for your SEO audit. It’s similar to the phrase “jack of all trades, netherlands mobile phone number but a master of none:” If your audit tries to capture everything, you’ll capture nothing.
As a result, you need to consider the primary goal and process for your audit! You’ll need to think about how to conduct the audit, the tools you’ll use, the information you want to find out, and more!
Here’s a quick outline that can help you get started, but make sure to customize it to your specific needs and goals!
1. Determine the purpose of the audit
This is the portion of the process where you determine the purpose of the audit, which we’ll call the hypothesis. Were you assigned to look into something specifically, or are you hoping to diagnose a traffic or indexability issue? The clearer and more concise your hypothesis is, the more likely your audit will be smooth and effective.
One thing you’ll want to take a significant amount of time thinking about is the users that actually use your website. Understanding your website users will ensure you know what to look for and what is an issue during your audit.
SEO website audits can go a step further by giving you a comparison between older audits you conducted or audits you conducted on your competitors’ websites!
By using the right tools, you can identify differences such as average word count, number of internal links on a page, and more. All of this can help you identify your competitors’ on-page SEO strategy and help you get an edge on your competition.
DOWNLOAD
Want to generate more leads? (Of course you do.)
The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Download it today!
the b2b marketer's toolkit: 120+ tips for generating more leads and outwitting your competitors
How to conduct an SEO website audit
While it’s vital to conduct consistent website audits to help you benchmark your website’s progress, it’s equally as important to create a focus for your SEO audit. It’s similar to the phrase “jack of all trades, netherlands mobile phone number but a master of none:” If your audit tries to capture everything, you’ll capture nothing.
As a result, you need to consider the primary goal and process for your audit! You’ll need to think about how to conduct the audit, the tools you’ll use, the information you want to find out, and more!
Here’s a quick outline that can help you get started, but make sure to customize it to your specific needs and goals!
1. Determine the purpose of the audit
This is the portion of the process where you determine the purpose of the audit, which we’ll call the hypothesis. Were you assigned to look into something specifically, or are you hoping to diagnose a traffic or indexability issue? The clearer and more concise your hypothesis is, the more likely your audit will be smooth and effective.
One thing you’ll want to take a significant amount of time thinking about is the users that actually use your website. Understanding your website users will ensure you know what to look for and what is an issue during your audit.