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Once you have your customers on your social media platform

Posted: Sun Jan 05, 2025 5:17 am
by sumona
You can set up cart abandonment, win-back, or birthday emails to motivate the customers to keep purchasing from your brand. Another great way to leverage email marketing is to use it to send valuable, relevant content to your users. Instead of always being promotional, you can curate links of content that might resonate with your users as a part of your newsletter. One good example of email marketing is this birthday email by Sephora that offers a free gift for the customer on their birthday.


Image source 2. Nurture your Customers on Social Media Channels Social media is an excellent small business email list way to keep your customers engaged and to push them to make repeat purchases from you. During the customers’ first purchase or with the help of email marketing, you can encourage them to follow you on popular social media channels. Having a visually appealing, value-packed social media feed will be helpful in this step.


, you can nurture them in various ways: Share relevant content that your customers would be interested in. Share links and images to some of your most popular products. Share exclusive discounts and offers with your social media followers. Hold contests on special occasions to keep your customers engaged. Try to engage with your customers through one-on-one messaging or by interacting in your posts’ comments section.