Producing great products and services just isn’t enough to become a love brand. The team behind that brand needs to take an interest in the greater good and truly connect with people. For instance, Moulinex — 2021’s second most loved brand in the world — has an active corporate social responsibility (CSR) strategy through their parent company. Initiatives include ongoing sustainability and addressing the importance of climate impact.
This ties in perfectly with how the brand brought people together during the pandemic over a hotels and motels email list common interest. Customers loyal to Moulinex feel like they’re part of something much greater than themselves and can feel good about their purchase choices. Moulinex combating food waste 3. Harness the power of nostalgia The factor that truly differentiates exceptional relationships from all the rest is emotional connection, and this is just as much the case with relationships between brands and consumers.
easiest ways to create that connection is to tap into the power of nostalgia. Everyone likes to look back on the good old days and relive their happiest memories. Brands that can associate themselves with positive connections to the past are well on their way to becoming love brands. For instance, many beauty brands — like Urban Decay and M.