If there is a sense of optimism in traditional commerce, in E-commerce this growth perspective is much more solid. According to E-commerce Radar 2017 , a survey conducted by Atlas with the support of the Brazilian Association of Electronic Commerce (ABComm), virtual commerce grew 12% in 2017, compared to 2016. This growth can be associated with the increase in internet access, and the reality of many Brazilian consumers, who have become interested in the convenience of shopping without leaving home.
Given the positive market trends, the forecast is that, in 2018, the growth of national e-commerce will exceed 15%, reaching a volume of over 220 million orders and a turnover of R$69 billion.
With the increased presence of smartphones, the share of purchases uk email list made via mobile devices has grown from 22% to 31%. Desktops still dominate, but mobile devices are expected to grow rapidly and could become the main access device within four years.
Another study by Forrester Research, conducted in partnership with the E-commerce Brasil portal in 2016, showed that investment in information technology by online stores corresponds, on average, to 9% of revenue from sales. And although big names are present on the internet with huge sales portals, the majority of this growth is due to small and medium-sized online stores.
The ease of creating, setting up and managing an online store is also an important factor in this growth. Companies specialized in web projects, graphic interfaces and web marketing, such as 2RS, carry out the entire process of creating and maintaining the website, according to the needs of the online store and its customers. One of the differences between e-commerce and other forms of commerce is that after setting up the online store, you also have access to tools that make your and your customers' lives easier, such as integration with ERPs, various payment methods, integration with Facebook, sales flexibility, exclusive design, and the possibility of setting up a completely customizable online store.