How can real estate agencies use SMS?

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In the digital age, letters, phoning and e-mail are no longer effective enough. To stand out, real estate professionals must adapt and communicate more directly and instantly with their prospects and clients. So, why and how to use SMS in your marketing strategy and boost the activity of your real estate agency? Some answers in this article.

What are the benefits of using SMS for real estate agencies?
Here are 4 advantages that make SMS the ideal tool to better communicate with your clients and boost the activity of your real estate agency .

1. Instant communication
Sending SMS is easy and instantaneous. As a real estate agent who cares about meeting your clients' expectations, you can thus disseminate information very quickly and at any time of the day and thus respond more effectively to your clientele's requests.

In return, you will be able to receive a response from your potential buyers within minutes and thus organize a visit in a short time to potentially conclude a sale.

2. Better open rate than email
With an open rate of 96%, SMS has the highest engagement rate morocco whatsapp list compared to other traditional communication tools like letters and emails.

3. The advantage of enriched SMS
In addition to sending a classic SMS message that does not exceed 160 characters, enriched SMS messages appeared a few years ago. It allows you to insert a web URL (a link to your agency's website, for example) in the body of your message so that your client can go and consult the property sheet of the property you want to show them directly .

4. An inexpensive communication tool
The cost of printing and sending a letter can amount to a few euros… On the other hand, sending SMS is very advantageous and does not exceed a few cents. A good point for your budget!

Also read: What are the benefits of SMS for businesses?

How to use SMS to boost your real estate agency's business?
Discover three effective ways to communicate with your customers via business SMS.

1. Communicate about your new assets
You can inform your future tenants and potential buyers in real time when new properties corresponding to their criteria become available on the market by sending SMS. Also think about SMS landing pages , which allow you to include more information as well as photos of the property in question to allow your clients to project themselves immediately and put all the chances on your side.

2. Send visit confirmations
SMS is the ideal tool to confirm a visit to a property, apartment or house. Thanks to SMS, you can confirm the date, time and address of the visit. You can also give your customers the option to confirm or cancel the appointment by simply replying to your message.

3. Re-launch unpaid rents by SMS
Do your tenants forget to pay their rent? In the event of late payment, sending a simple SMS allows you to remind your tenants that you are waiting for their rent. An SMS is a simple, quick and effective method, which will be perceived as less intrusive and therefore more human than the classic reminder letter.

With its very high opening rate (98%), sending an SMS certifies that your message has been received and read by your recipients.

Our advice for successful SMS campaigns
Only solicit recipients who have opted-in to receive your messages.
Send targeted and personalized SMS messages with real added value for your contacts.
Write clear, relevant messages and avoid text language and abbreviations.
Mandatory integration of the STOP SMS option in your campaigns to comply with the law imposed by the CNIL .
Respect the legal sending times and target the right time to have maximum returns.