2. Make Popups Easy to Close

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People don’t like popups because they can’t close them instantly. For example, the “X” icon may be in an inconspicuous area or have minimal contrast with the popup background, making it hard to spot. If someone has no interest in what you’re offering in your popup and can’t quickly find an exit, they’ll likely leave your site and never return. Not only are you losing a potential customer, but you’re also creating friction that could impact your brand reputation. But you can avoid a lot of hassle and create a seamless user experience by making popups easy to close.



In this example, the popup takes up almost the entire page. However, the visitor can very easily close this window thanks to a cross placed at the top right and very visible. This therefore does not disrupt the user's navigation.

3. Encourage action
Let’s face it. Popups can be intrusive. One second, a visitor is browsing your e-commerce site looking for products, and the next, they’re presented with a popup. But not only can you quell any anger, you can actually get visitors excited by adding a call to action. This popup from sports gift company Fanchest is a great example.

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Visitors can get $5 off their first order by signing up for the Fanchest newsletter. So, a visitor’s situation could be anything from “Oh no, not another popup,” to “Wow, I can save $5 on my order.” This popup is great because it also encourages visitors to make their first purchase. If someone was interested but not quite ready to complete their order, a $5 savings could potentially convince them to go through with it. The bottom line here is that you can alleviate a feeling of anger and even excite your visitors by encouraging action.

4. Don’t overwhelm your visitors with popups
Simplicity is key to improving the user experience. The last thing you want to do is overload visitors with too much information, or, give them too many choices when viewing a popup. This goes back to Barry guatemala whatsapp data Schwartz’s 2004 book The Paradox of Choice. TechTarget explains: “The paradox of choice is an observation that choosing among many options, rather than making people happy and ensuring they get what they want, can be stressful and make decision-making problematic.” Here’s the popup on Old Navy’s website.



The 20% off offer is especially nice to see. But it’s a bit overwhelming to offer four different offers with so much information to digest, and it’s likely that many other people feel the same way. In this particular situation, some of their visitors might be disturbed and it could create anxiety or confusion about which is the best solution. A better approach is to keep it extremely simple. Moo, an online printing and design company, is a great example with their simple, instant popup.



Simply enter your email address to receive free shipping. It's that simple.

5. Customize your popups
Personalization is all the rage right now. Customers crave personalization and are more likely to engage with brands that meet that desire. In fact, “ 78% of U.S. internet users said personalized content from brands increases their purchase intent.” So it’s a good idea to personalize as much as possible throughout the customer journey, including popups, if possible.