This means that brands will need to create even better content
Posted: Thu Jan 02, 2025 9:53 am
As the bar for quality and user expectations only continues to rise. High-quality content becomes vital to differentiate oneself and achieve results. The value and potential for results of mediocre content will plummet (blue line), while the value and potential for results of high-quality content will increase (orange line). (Via LinkedIn) In a world where AI decreases the effectiveness of SEO, good content is worth its weight in gold.
So… What Is The Future of SEO? And How Can We Be Prepared? Now that we understand restaurant email list where Google is heading, it’s time to get practical: how do we adapt our content strategy to ensure it meets the expectations of the future SEO guidelines? We can divide the best SEO planning practices into two fronts: Strategy for choosing topics; Essential elements of on-page optimization. Let’s explore each of these separately.
Strategy for Choosing Topics The main premise should be to produce content focused on user experience, transmitting experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). According to Scott Chow from The Blog Starter, this means producing content with new information and approaches, which AI tools cannot produce, to gain a competitive edge. In practice, the focus should be on topics that: Demand in-depth analysis; Help the user make individual decisions based on their context; Transmit human expertise and a higher level of specialization; Explore information related to recent contexts and events, prioritizing originality.
So… What Is The Future of SEO? And How Can We Be Prepared? Now that we understand restaurant email list where Google is heading, it’s time to get practical: how do we adapt our content strategy to ensure it meets the expectations of the future SEO guidelines? We can divide the best SEO planning practices into two fronts: Strategy for choosing topics; Essential elements of on-page optimization. Let’s explore each of these separately.
Strategy for Choosing Topics The main premise should be to produce content focused on user experience, transmitting experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). According to Scott Chow from The Blog Starter, this means producing content with new information and approaches, which AI tools cannot produce, to gain a competitive edge. In practice, the focus should be on topics that: Demand in-depth analysis; Help the user make individual decisions based on their context; Transmit human expertise and a higher level of specialization; Explore information related to recent contexts and events, prioritizing originality.