Leverage Static Content To build an interactive e-book
Posted: Thu Jan 02, 2025 9:32 am
Regardless of the goal, attribution model, and KPIs (key performance indicators), the interactive e-book provides enough information to understand its impact on the customers’ journey. Here at Rock Content, after the launch of interactive pieces, we analyze the engagement and understand how our audience is behaving in order to think about constant improvements. Best practices for your interactive E-Book Finally, if you’re considering testing interactive e-books in your strategy, we have some tips to ensure you tap their full potential.
You don’t need to start from scratch. Start by transforming existing static e-books telecommunications email list into interactive formats, incorporating elements such as quizzes, videos, and links. This not only revitalizes old content but also gives you a new way to engage your audience. If you have a tool like Ion, which offers a variety of templates, this process will be much easier and faster.
Test and Test Unfortunately, there is no foolproof formula for success. What works in Rock Content’s interactive e-book strategy may not work with your audience. What we focus on is to guide and offer tips on how we do it, but it is essential that you always carry out tests to understand what works best with your persona. With Ion, you can duplicate an entire experience with just one click, make adjustments to your e-book’s layout, colors, or navigation to meet your test needs, and the platform will take care of running it for you.
You don’t need to start from scratch. Start by transforming existing static e-books telecommunications email list into interactive formats, incorporating elements such as quizzes, videos, and links. This not only revitalizes old content but also gives you a new way to engage your audience. If you have a tool like Ion, which offers a variety of templates, this process will be much easier and faster.
Test and Test Unfortunately, there is no foolproof formula for success. What works in Rock Content’s interactive e-book strategy may not work with your audience. What we focus on is to guide and offer tips on how we do it, but it is essential that you always carry out tests to understand what works best with your persona. With Ion, you can duplicate an entire experience with just one click, make adjustments to your e-book’s layout, colors, or navigation to meet your test needs, and the platform will take care of running it for you.