Everything you need to know to write stories that connect
Posted: Sat Dec 21, 2024 3:59 am
“ When I mentioned the word “storytelling,” my mind went back to that moment .
And Mila is no longer 30 years old.
He is 6.
And it's time to go to sleep.
So he puts on his pajamas, brushes his teeth, whispers something to his sister, and goes to bed.
He sleeps on the bottom bunk.
He moves too much when he dreams and sleeping on top of him would be dangerous and reckless.
The fall would be enormous.
His father has just come in.
—What do you want me to read to you today?
—The vampire one! —we both shouted.
The two sisters have a strange fondness for vampires. Don't ask why.
So the father takes a book from the shelf and opens to page 5.
—Let's see…
For 15 minutes, he reads a story to his chinese overseas british data daughters about a boy who suspects that his neighbors are a family of vampires, and the adventures he goes through trying to unmask them.
Then he closes the book. He kisses each of them goodnight and turns off the light .
What you just read is an excerpt from an email I sent to my list a while back.
And the moment I decided I was going to write a post about what storytelling is , that same memory instantly came to mind.
Do you know why?
Because that scene of my father reading a story to my sister and me perfectly shows the power that stories have.
That magical “something” that captures us and transports us to another place.
Even the humblest story has that immense capacity to captivate us.
And for that very reason, I always tell my clients and students the same thing:
Do you want your followers to bond with you?
Make your brand shine among the rest as if it were illuminated by a spotlight?
Get your customers to visualize how their lives will change if they buy from you?
Close more sales.
And Mila is no longer 30 years old.
He is 6.
And it's time to go to sleep.
So he puts on his pajamas, brushes his teeth, whispers something to his sister, and goes to bed.
He sleeps on the bottom bunk.
He moves too much when he dreams and sleeping on top of him would be dangerous and reckless.
The fall would be enormous.
His father has just come in.
—What do you want me to read to you today?
—The vampire one! —we both shouted.
The two sisters have a strange fondness for vampires. Don't ask why.
So the father takes a book from the shelf and opens to page 5.
—Let's see…
For 15 minutes, he reads a story to his chinese overseas british data daughters about a boy who suspects that his neighbors are a family of vampires, and the adventures he goes through trying to unmask them.
Then he closes the book. He kisses each of them goodnight and turns off the light .
What you just read is an excerpt from an email I sent to my list a while back.
And the moment I decided I was going to write a post about what storytelling is , that same memory instantly came to mind.
Do you know why?
Because that scene of my father reading a story to my sister and me perfectly shows the power that stories have.
That magical “something” that captures us and transports us to another place.
Even the humblest story has that immense capacity to captivate us.
And for that very reason, I always tell my clients and students the same thing:
Do you want your followers to bond with you?
Make your brand shine among the rest as if it were illuminated by a spotlight?
Get your customers to visualize how their lives will change if they buy from you?
Close more sales.