Selections from Instagram stories (highlights)
Posted: Sat Jul 12, 2025 6:20 am
You might be wondering why an entire article is dedicated to a format that only lasts 24 hours? The answer is: it doesn't actually last 24 hours, because you can save your Insta story to "selections" or "highlights".
They are always displayed here and anyone can view them at any time. Of course, you choose which ones they will be (see the "selections" image above).
How to create Instagram stories
A quality photo or video is the key. An Instagram Story itself only lasts a few seconds, so you need to make sure you capture the attention of your users. Here are some ideas for what content to add to your Instagram Stories:
present your work in a short video or photo,
Introduce users to the team that works with you,
inform about the services you offer,
let us know about the materials and brands you work with,
inform about opening hours or any changes in the salon,
inform about promotions and offers or gift vouchers ,
add updates from trainings and seminars,
add information about the products or brand you work with,
take a photo of the positive review you received in a private message or on Facebook,
Show what's going on in your salon, e.g. take photos of fresh flowers, details in the salon.
Instagram story from instituteaestheticmedicine
Insta stories from instituteaestheticmedicine
How often to post stories on Instagram
The frequency is very individual in any case, but as a rule, you should add something every day or at least every other day. The number of stories is unlimited, but I definitely do not recommend adding more than 5 stories per day. It can seem to users that you are inundating them with content. Therefore, adding 1-3 Instagram stories per day is enough.
Create your own style on Instagram
Your Instagram stories, as well as the gallery itself, should ideally have their buy phone number list own style, color scheme, and font. Why? For better memorability.
The thing is, there are already a lot of profiles on Instagram that present themselves the same way. They're all before and after transformations or photos of nails on a light background.
Stand out by using a different design. You can choose one font type and color that you will always use in your Instagram story. Or you can differentiate yourself by using photo and video editing apps.
Content editing app tips:
Canva – a mobile application that lets you easily and beautifully edit your content.
Mojo – an app that livens up your Instagram story.
Storychic – creating nice Instagram stories (always crop the app logo at the end).
Facetune – editing selfie photos.
Snapseed – a more advanced application where you can edit or smooth out the client's skin.
Inshot – edit and cut videos, add text, emojis and music (always remove the logo at the end).
They are always displayed here and anyone can view them at any time. Of course, you choose which ones they will be (see the "selections" image above).
How to create Instagram stories
A quality photo or video is the key. An Instagram Story itself only lasts a few seconds, so you need to make sure you capture the attention of your users. Here are some ideas for what content to add to your Instagram Stories:
present your work in a short video or photo,
Introduce users to the team that works with you,
inform about the services you offer,
let us know about the materials and brands you work with,
inform about opening hours or any changes in the salon,
inform about promotions and offers or gift vouchers ,
add updates from trainings and seminars,
add information about the products or brand you work with,
take a photo of the positive review you received in a private message or on Facebook,
Show what's going on in your salon, e.g. take photos of fresh flowers, details in the salon.
Instagram story from instituteaestheticmedicine
Insta stories from instituteaestheticmedicine
How often to post stories on Instagram
The frequency is very individual in any case, but as a rule, you should add something every day or at least every other day. The number of stories is unlimited, but I definitely do not recommend adding more than 5 stories per day. It can seem to users that you are inundating them with content. Therefore, adding 1-3 Instagram stories per day is enough.
Create your own style on Instagram
Your Instagram stories, as well as the gallery itself, should ideally have their buy phone number list own style, color scheme, and font. Why? For better memorability.
The thing is, there are already a lot of profiles on Instagram that present themselves the same way. They're all before and after transformations or photos of nails on a light background.
Stand out by using a different design. You can choose one font type and color that you will always use in your Instagram story. Or you can differentiate yourself by using photo and video editing apps.
Content editing app tips:
Canva – a mobile application that lets you easily and beautifully edit your content.
Mojo – an app that livens up your Instagram story.
Storychic – creating nice Instagram stories (always crop the app logo at the end).
Facetune – editing selfie photos.
Snapseed – a more advanced application where you can edit or smooth out the client's skin.
Inshot – edit and cut videos, add text, emojis and music (always remove the logo at the end).