Instagram is currently one of the fastest growing social platforms in the world. It is a social network and a mobile application at the same time, which allows its users to upload images and videos with multiple photographic effects such as filters, frames, retro colors, etc., to later share these images on the same platform or on other social networks.
If you ask for the services of a Community Manager , he or she will tell you that it is one of the most popular networks among young people. If you want to measure your success on this social platform, these 8 analysis metrics will help you measure your success.
From higher engagement rates to driving conversions, Instagram marketing can be crucial in generating more revenue for businesses . Most importantly, Instagram can help create a strong brand identity that increases business awareness and promotes a strong brand image to the public.
Using this platform can be really successful for your business, but to do so, you need to closely monitor your work. Here are the 9 most important Instagram metrics that you can use as KPIs to track the el salvador telegram phone numbers of your marketing strategy.
Instagram provides users with tools that provide basic statistics, but there are Social Media Analytics tools that offer more complete information about the results you get on Instagram, for example, Metricool
Content
1. Interaction rate
2. Instagram Stories Metrics
3. Ad Click-Through Rates (CTR)
4. Location data
5. Tracking Saved Instagram Posts
6. Audience growth rate
7. Hashtag metrics
8. Instagram reach.
9. Click-through rate (CTR) of the Bio Link
Conclusion
Frequently Asked Questions
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
Hits1. Interaction rate
Tracking the engagement rate of your posts is crucial. Knowing how many people have engaged with your content is a key indicator of how your followers perceive your business. You may have a lot of followers, but if they are not positively engaging with your company's posts, it amounts to nothing.
Each social media channel has unique engagement metrics:
Facebook: reach, likes, shares, comments, impressions
Instagram: Likes, Comments, Links, Clicks, Saves, Views
Twitter: retweets, likes, replies
LinkedIn: Comments, Shares, Link Clicks
The interaction rate is calculated using this formula:
Total number of likes and comments / Total number of followers x 100 = Engagement rate (%)
The most important thing you can do on social media is to engage as many followers as possible . When followers interact with your content, it indicates that they are happy with your business and are highly likely to become loyal customers, making them more likely to spread the word about your business. However, if the engagement rate on your business’s Instagram post is low, it would be wise to re-develop a new and improved content plan.
For example, Nike is one of the most followed brands on Instagram, with over 113 million followers, and has one of the best engagement rates. This is due, in part, to their content strategy, which prioritizes quality over quantity. The brand promotes original and valuable content that reaches their target audience. On top of this, their customer service is well-known – they even have a Twitter account entirely dedicated to answering their customers’ queries. Companies today have to build meaningful and long-lasting relationships with their customers if they want to stand out.
To increase your engagement rate, you need to engage with your customers – it’s as simple as that. So, you need to keep an eye on your engagement metrics to determine which elements of your content strategy are working for your target audience and which aren’t. From there, you can continue to optimize your content, increasing both your engagement rates and the likelihood of conversion.
metrics2. Instagram Stories Metrics
With over 500 million daily users, Instagram Stories can be a very effective way to generate new leads. With IG Stories, it's important not to be left behind.
The most important metrics to keep track of on Instagram stories include replies, completion, play rates, and abandonment rates . You can view this through the Instagram Insights tool. Importantly, to access this information, you must have a business account on Instagram.
One way to measure how your customers interact with your Stories is by monitoring their back and forward scrolls. For example, back scrolls could indicate that your content was so interesting that the viewer wanted to watch it again a second time. But it could also indicate that you’re including too much content, causing the viewer to run out of time to watch it all. Swiping forward, on the other hand, could suggest that your audience chose to skip that content for some reason.
A popular method for calculating your engagement rate is to divide your 'reach' by your number of followers, to see what percentage of them are viewing your stories.
Evaluating the effectiveness of your Instagram Stories can help you improve your content and attract users who want to make a purchase. After all, a quarter of millennials and Gen Z use Stories to find products they want to buy.